Improbable vs Scribble Data

Neither company has publicly disclosed a valuation, making a definitive size comparison difficult. Improbable employs 500-1000 people, while Scribble Data has 10-50 employees.

Improbable has raised $700M in disclosed funding across 0 known rounds. Scribble Data's funding history is not publicly available.

Improbable holds the higher Awaira Score at 68/100, compared to Scribble Data's 35/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 33-point gap that reflects meaningful differences in scale or traction.

Improbable was founded by Herman Narula in 2012. Scribble Data was founded by Arun Iyengar in 2019. Visit each company's profile on Awaira for a full founder biography.

Improbable: Improbable develops large-scale simulation technology and virtual world infrastructure, originally focused on cloud-distributed game server simulation and subsequently pivoting to AI-powered synthetic environment generation and metaverse platform development. The London company built SpatialOS, a cloud platform for running distributed simulations of large, persistent virtual worlds, and has applied simulation capabilities to defence, urban planning, and entertainment applications.\n\nThe company raised approximately $700 million including a landmark $502 million SoftBank round in 2017 that was one of the largest venture rounds in European technology history. Improbable has undergone multiple strategic pivots, moving from gaming infrastructure to defence simulation contracts with clients including the UK Ministry of Defence, which uses simulation environments for training and wargaming. The company also built MSquared, a metaverse interoperability network, before refocusing on defence and AI simulation work.\n\nImprobable operates in an AI simulation market where demand from defence agencies, autonomous vehicle companies, and robotics firms has grown substantially. The company competes with simulation platforms from Epic Games (Unreal Engine), NVIDIA (Omniverse), and specialist defence simulation vendors. Its SoftBank backing and large cash reserves have enabled it to survive multiple market pivot cycles that would have ended less well-funded companies, and its current focus on AI-powered synthetic data generation for defence represents a growing government budget category. Scribble Data: Scribble Data builds a feature store and ML data pipeline platform that enables data science teams to define, compute, store, and serve machine learning features in a unified platform, addressing the significant engineering overhead of building and maintaining feature infrastructure for production ML systems. The platform reduces the time data teams spend on data wrangling and feature engineering by providing reusable feature definitions and automated pipeline orchestration.\n\nThe company is in early Seed stage with limited disclosed funding and targets data science teams at financial services companies, digital consumer businesses, and enterprise analytics organizations that run large-scale ML operations. Scribble Data positions its platform as infrastructure that shortens the path from model ideation to production deployment.\n\nFeature stores have emerged as a recognized production ML infrastructure category, with vendors including Tecton, Feast, and Hopsworks competing for enterprise adoption. Scribble Data's India-based team and pricing model target a segment of the market that cannot justify the cost of US-headquartered enterprise ML platform vendors, while still requiring production-grade feature management capabilities.

Improbable was founded first in 2012, giving it 7 years of additional market experience. Scribble Data was founded later in 2019. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

Improbable has approximately 500-1000 employees, while Scribble Data has approximately 10-50. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, Improbable and Scribble Data are direct competitors — both operate in the ML Platform space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.