6sense vs CleverTap

By valuation, 6sense is the larger company at $5.2B versus $775M — a 6.7x difference. Size can also be measured by team: 6sense employs 1500 people while CleverTap has 450 employees.

6sense has raised more in total funding at $426M, compared to CleverTap's $303M — a gap of $123M. Combined, the two companies have completed 9 known funding rounds.

6sense holds the higher Awaira Score at 80/100, compared to CleverTap's 65/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 15-point gap that reflects meaningful differences in scale or traction.

6sense was founded by Amanda Kahlow in 2013. CleverTap was founded by Sunil Thomas in 2013. Visit each company's profile on Awaira for a full founder biography.

6sense: 6sense is an enterprise artificial intelligence platform that uses predictive analytics and machine learning to identify and engage high-value sales opportunities. Founded in 2013, the company develops software that analyzes buyer behavior data, intent signals, and firmographic information to help B2B sales and marketing teams prioritize prospects and optimize revenue generation. The platform integrates with existing CRM systems and sales infrastructure to deliver insights about anonymous web visitors and purchasing intent before companies enter formal buying processes. 6sense operates in the competitive revenue intelligence and account-based marketing space, alongside competitors like Demandbase and ZoomInfo. The company utilizes first-party data collection, third-party data partnerships, and proprietary machine learning models to power its core functionality. Its customer base spans mid-market to enterprise organizations across technology, financial services, and other B2B sectors. With a valuation of $5.2 billion and $426 million in total funding as of its Series E stage, 6sense has achieved significant growth since inception. The company positions itself at the intersection of sales acceleration, marketing automation, and artificial intelligence, addressing the challenge of identifying qualified prospects in complex B2B buying cycles where multiple stakeholders influence purchasing decisions. 6sense combines anonymous web visitor tracking with AI-driven intent detection to help enterprise sales teams identify buying signals before traditional sales engagement. CleverTap: CleverTap is an Indian enterprise AI platform founded in 2013 that specializes in customer engagement and retention automation. The company provides a cloud-based platform enabling businesses to deliver personalized customer experiences across multiple channels including mobile, web, email, and push notifications. CleverTap's core technology leverages machine learning and behavioral analytics to segment audiences, predict customer churn, and automate targeted messaging campaigns. The platform combines customer data integration, real-time analytics, and AI-driven engagement tools, allowing enterprises to track user journeys and optimize conversion funnels. CleverTap serves global clients across e-commerce, financial services, gaming, and SaaS sectors. The company has achieved a $0.8 billion valuation following Series D funding rounds, with total funding reaching $303 million. This positions CleverTap among India's most well-funded enterprise AI companies. Competitively, CleverTap operates in the customer data platform and marketing automation space, competing with players like Segment, mParticle, and established marketing cloud providers. The company's differentiation centers on real-time personalization capabilities and mobile-first approach. CleverTap demonstrates consistent growth trajectory through enterprise customer expansion and platform feature development, having established offices across multiple continents including North America, Europe, and Asia-Pacific. CleverTap combines customer data platform functionality with AI-powered engagement automation, distinctly positioning itself for mobile-first markets and emerging economies.

Both 6sense and CleverTap were founded in the same year — 2013. Despite sharing a founding year, they may have launched at different times within that year, which can matter in fast-moving AI markets.

6sense has approximately 1500 employees, while CleverTap has approximately 450. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, 6sense and CleverTap are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.