ABEJA vs CleverTap

CleverTap has a disclosed valuation of $775M, while ABEJA's valuation is not publicly available, making a direct size comparison difficult. CleverTap employs 450 people.

CleverTap has raised more in total funding at $303M, compared to ABEJA's $50M — a gap of $253M. Combined, the two companies have completed 4 known funding rounds.

CleverTap holds the higher Awaira Score at 65/100, compared to ABEJA's 55/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 10-point gap that reflects meaningful differences in scale or traction.

ABEJA was founded by Shoichiro Aoyama in 2012. CleverTap was founded by Sunil Thomas in 2013. Visit each company's profile on Awaira for a full founder biography.

ABEJA: ABEJA develops AI platform products for retail operations and manufacturing quality control, applying computer vision to analyse in-store customer behaviour and product performance in retail environments, and deploying visual inspection AI for defect detection in manufacturing production lines. The Tokyo company has built an enterprise software business serving Japanese retailers and manufacturers seeking to apply AI to operational problems without building internal AI engineering teams.\n\nThe company raised approximately $50 million in venture funding from investors including SBI Investment, SMBC Venture Capital, and KDDI Open Innovation Fund. ABEJA serves major Japanese retailers, convenience store chains, and manufacturing companies with AI analytics that derive insights from existing camera infrastructure in stores and factories. The company ABEJA Platform cloud product allows enterprise clients to build, deploy, and manage computer vision AI applications with managed infrastructure that reduces the AI operations burden.\n\nABEJA competes in the Japanese enterprise AI market alongside Retail AI (a Seven-Eleven Japan subsidiary) and international computer vision vendors. Japan large retail and manufacturing sectors, combined with limited English-language AI vendor support and preference for domestic supplier relationships in enterprise procurement, create a favourable environment for domestic AI platform companies with established enterprise relationships. The company participation in Japan government digital transformation initiatives has provided additional channels for deploying AI in public sector and infrastructure applications. CleverTap: CleverTap is an Indian enterprise AI platform founded in 2013 that specializes in customer engagement and retention automation. The company provides a cloud-based platform enabling businesses to deliver personalized customer experiences across multiple channels including mobile, web, email, and push notifications. CleverTap's core technology leverages machine learning and behavioral analytics to segment audiences, predict customer churn, and automate targeted messaging campaigns. The platform combines customer data integration, real-time analytics, and AI-driven engagement tools, allowing enterprises to track user journeys and optimize conversion funnels. CleverTap serves global clients across e-commerce, financial services, gaming, and SaaS sectors. The company has achieved a $0.8 billion valuation following Series D funding rounds, with total funding reaching $303 million. This positions CleverTap among India's most well-funded enterprise AI companies. Competitively, CleverTap operates in the customer data platform and marketing automation space, competing with players like Segment, mParticle, and established marketing cloud providers. The company's differentiation centers on real-time personalization capabilities and mobile-first approach. CleverTap demonstrates consistent growth trajectory through enterprise customer expansion and platform feature development, having established offices across multiple continents including North America, Europe, and Asia-Pacific. CleverTap combines customer data platform functionality with AI-powered engagement automation, distinctly positioning itself for mobile-first markets and emerging economies.

ABEJA was founded first in 2012, giving it 1 year of additional market experience. CleverTap was founded later in 2013. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

ABEJA has approximately 100-500 employees, while CleverTap has approximately 450. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, ABEJA and CleverTap are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.