Overall Winner: Krutrim·75/ 100

AI21 Labs vs Krutrim

In-depth comparison — valuation, funding, investors, founders & more

A
AI21 Labs

🇮🇱 Israel · Yoav Shoham

Series DFoundation ModelsEst. 2017

Valuation

$1.4B

Total Funding

$636M

72
Awaira Score72/100

250 employees

Full AI21 Labs Profile →
Winner
K
Krutrim

🇮🇳 India · Bhavish Aggarwal

Series AFoundation ModelsEst. 2023

Valuation

$1B

Total Funding

$50M

75
Awaira Score75/100

150 employees

Full Krutrim Profile →
🔬

Analyst Summary

Generated from real data · No AI hallucinations

Both AI21 Labs and Krutrim compete directly in the Foundation Models space, making this a head-to-head matchup within the same market segment. AI21 Labs is an Israeli foundation model company founded in 2017 that develops large language models and AI systems for enterprise applications. Krutrim is an Indian artificial intelligence company founded in 2023 that develops foundation models and large language models tailored for the Indian market and multilingual applications.

AI21 Labs ($1.4B) is valued slightly higher than Krutrim ($1B). On the funding side, AI21 Labs has raised $636M in total — $586M more than Krutrim's $50M.

AI21 Labs has 6 years more market experience, having been founded in 2017 compared to Krutrim's 2023 founding. In terms of growth stage, AI21 Labs is at Series D while Krutrim is at Series A — a meaningful difference for investors evaluating risk and upside.

AI21 Labs operates out of 🇮🇱 Israel while Krutrim is based in 🇮🇳 India, giving each a distinct home-market advantage. On Awaira's 0–100 composite score, both companies are closely matched — AI21 Labs scores 72 and Krutrim scores 75.

Metrics Comparison

MetricAI21 LabsKrutrim
💰Valuation
$1.4BWINS
$1B
📈Total Funding
$636MWINS
$50M
📅Founded
2017
2023WINS
🚀Stage
Series D
Series A
👥Employees
250
150
🌍Country
Israel
India
🏷️Category
Foundation Models
Foundation Models
Awaira Score
72
75WINS

Key Differences

💰

Valuation gap: AI21 Labs is valued 1.4x higher ($1.4B vs $1B)

📈

Funding gap: AI21 Labs has raised $586M more ($636M vs $50M)

📅

Market experience: AI21 Labs has 6 years more (founded 2017 vs 2023)

🚀

Growth stage: AI21 Labs is at Series D vs Krutrim at Series A

👥

Team size: AI21 Labs has 250 employees vs Krutrim's 150

🌍

Market base: 🇮🇱 AI21 Labs (Israel) vs 🇮🇳 Krutrim (India)

⚔️

Direct competitors: Both operate in the Foundation Models market segment

Awaira Score: Krutrim scores 75/100 vs AI21 Labs's 72/100

Which Should You Choose?

Use these signals to make the right call

A

Choose AI21 Labs if…

  • More established by valuation ($1.4B)
  • Stronger investor backing — raised $636M
  • More market experience — founded in 2017
  • Israel-based for regional compliance or proximity
  • AI21 Labs is an Israeli foundation model company founded in 2017 that develops large language models and AI systems for enterprise applications
K

Choose Krutrim if…

Top Pick
  • Higher Awaira Score — 75/100 vs 72/100
  • India-based for regional compliance or proximity
  • Krutrim is an Indian artificial intelligence company founded in 2023 that develops foundation models and large language models tailored for the Indian market and multilingual applications

Funding History

AI21 Labs raised $636M across 9 rounds. Krutrim raised $50M across 1 round.

AI21 Labs

Series D

Jul 2023

Lead: Sapphire Ventures

$155M

Series D

Jan 2023

Series C

Jan 2022

Lead: Khosla Ventures

$155M

Series B

Aug 2021

Lead: Khosla Ventures

$64M

Series C

Apr 2021

$64M

Series B

Jun 2020

Lead: Insight Partners

$60M

Series A

Jan 2020

Lead: Khosla Ventures

$15M

Seed

Jan 2018

Series A

Jan 2018

$16M

Krutrim

Series A

Jan 2024

$50M

Investor Comparison

No shared investors detected between these two companies.

Unique to AI21 Labs

Sapphire VenturesCornerstone VenturesEDF VenturesKhosla VenturesSpark CapitalSalesforce Ventures

Unique to Krutrim

Krutrim

Users Also Compare

FAQ — AI21 Labs vs Krutrim

Is AI21 Labs bigger than Krutrim?
By valuation, AI21 Labs is the larger company at $1.4B versus $1B — a 1.4x difference. Size can also be measured by team: AI21 Labs employs 250 people while Krutrim has 150 employees.
Which company raised more funding — AI21 Labs or Krutrim?
AI21 Labs has raised more in total funding at $636M, compared to Krutrim's $50M — a gap of $586M. Combined, the two companies have completed 10 known funding rounds.
Which company has a higher Awaira Score?
Krutrim holds the higher Awaira Score at 75/100, compared to AI21 Labs's 72/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 3-point gap that reflects meaningful differences in scale or traction.
Who founded AI21 Labs vs Krutrim?
AI21 Labs was founded by Yoav Shoham in 2017. Krutrim was founded by Bhavish Aggarwal in 2023. Visit each company's profile on Awaira for a full founder biography.
What does AI21 Labs do vs Krutrim?
AI21 Labs: AI21 Labs is an Israeli foundation model company founded in 2017 that develops large language models and AI systems for enterprise applications. The company is best known for its Jurassic language model family, which powers various natural language processing tasks including text generation, summarization, and question-answering. AI21 Labs operates through both direct API access and integration with cloud platforms, serving customers across multiple industries. The company has positioned itself in the competitive foundation models landscape alongside OpenAI, Anthropic, and other providers, distinguishing itself through a focus on instruction-following capabilities and multilingual support. AI21 Labs has secured $636 million in total funding and achieved a $1.4 billion valuation, reflecting investor confidence in its technology and market approach. The company operates primarily through its cloud-based AI platform, offering researchers and developers access to its models. It has demonstrated growth through partnerships and enterprise adoption, though facing intense competition in the rapidly consolidating foundation models sector. AI21 Labs remains in Series D funding stage, indicating it has not yet pursued initial public offering. The company employs researchers with backgrounds in academia and industry, maintaining focus on advancing core language model capabilities and exploring commercial applications across sectors including content generation, customer service, and information retrieval. AI21 Labs combines deep research in language models with enterprise-focused API infrastructure to compete against larger foundation model providers. Krutrim: Krutrim is an Indian artificial intelligence company founded in 2023 that develops foundation models and large language models tailored for the Indian market and multilingual applications. The company focuses on creating AI models that understand and process Indian languages, addressing a significant gap in the global AI landscape where most foundation models prioritize English and Western languages. Krutrim's core offering centers on its proprietary foundation models designed to handle diverse linguistic and cultural contexts relevant to India's population. The company positions itself within the competitive foundation models segment, competing with established players like OpenAI, Anthropic, and Google while targeting the underserved Indian language AI market. The company has achieved a $1.0 billion valuation at Series A stage, securing $50 million in total funding. This valuation reflects investor confidence in the company's approach to localized AI development, despite being an early-stage venture founded in 2023. Krutrim's technology approach emphasizes multilingual capabilities and cultural relevance for Indian users and enterprises. The company targets both consumer and enterprise segments seeking AI solutions optimized for Indian languages and use cases. Its growth trajectory suggests rapid scaling, supported by increasing demand for localized language models in emerging markets. Krutrim addresses the critical gap in foundation models for Indian languages and South Asian markets, a segment largely neglected by Western AI companies.
Which company was founded first?
AI21 Labs was founded first in 2017, giving it 6 years of additional market experience. Krutrim was founded later in 2023. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.
Which company has more employees?
AI21 Labs has approximately 250 employees, while Krutrim has approximately 150. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.
Are AI21 Labs and Krutrim competitors?
Yes, AI21 Labs and Krutrim are direct competitors — both operate in the Foundation Models space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.