Overall Winner: AI21 Labs·72/ 100

AI21 Labs vs Nous Research

In-depth comparison — valuation, funding, investors, founders & more

Winner
A
AI21 Labs

🇮🇱 Israel · Yoav Shoham

Series DFoundation ModelsEst. 2017

Valuation

$1.4B

Total Funding

$636M

72
Awaira Score72/100

250 employees

Full AI21 Labs Profile →
N
Nous Research

🇺🇸 United States · Jeffrey Quesnelle

Series AFoundation ModelsEst. 2023

Valuation

$1B

Total Funding

$65M

58
Awaira Score58/100

30 employees

Full Nous Research Profile →
🔬

Analyst Summary

Generated from real data · No AI hallucinations

Both AI21 Labs and Nous Research compete directly in the Foundation Models space, making this a head-to-head matchup within the same market segment. AI21 Labs is an Israeli foundation model company founded in 2017 that develops large language models and AI systems for enterprise applications. Nous Research is a foundation model company founded in 2023 that develops large language models and AI systems.

AI21 Labs ($1.4B) is valued slightly higher than Nous Research ($1B). On the funding side, AI21 Labs has raised $636M in total — $571M more than Nous Research's $65M.

AI21 Labs has 6 years more market experience, having been founded in 2017 compared to Nous Research's 2023 founding. In terms of growth stage, AI21 Labs is at Series D while Nous Research is at Series A — a meaningful difference for investors evaluating risk and upside.

AI21 Labs operates out of 🇮🇱 Israel while Nous Research is based in 🇺🇸 United States, giving each a distinct home-market advantage. On Awaira's 0–100 composite score, AI21 Labs leads with a score of 72, reflecting stronger overall fundamentals across valuation, funding, and growth signals.

Metrics Comparison

MetricAI21 LabsNous Research
💰Valuation
$1.4BWINS
$1B
📈Total Funding
$636MWINS
$65M
📅Founded
2017
2023WINS
🚀Stage
Series D
Series A
👥Employees
250
30
🌍Country
Israel
United States
🏷️Category
Foundation Models
Foundation Models
Awaira Score
72WINS
58

Key Differences

💰

Valuation gap: AI21 Labs is valued 1.4x higher ($1.4B vs $1B)

📈

Funding gap: AI21 Labs has raised $571M more ($636M vs $65M)

📅

Market experience: AI21 Labs has 6 years more (founded 2017 vs 2023)

🚀

Growth stage: AI21 Labs is at Series D vs Nous Research at Series A

👥

Team size: AI21 Labs has 250 employees vs Nous Research's 30

🌍

Market base: 🇮🇱 AI21 Labs (Israel) vs 🇺🇸 Nous Research (United States)

⚔️

Direct competitors: Both operate in the Foundation Models market segment

Awaira Score: AI21 Labs scores 72/100 vs Nous Research's 58/100

Which Should You Choose?

Use these signals to make the right call

A

Choose AI21 Labs if…

Top Pick
  • Higher Awaira Score — 72/100 vs 58/100
  • More established by valuation ($1.4B)
  • Stronger investor backing — raised $636M
  • More market experience — founded in 2017
  • Israel-based for regional compliance or proximity
  • AI21 Labs is an Israeli foundation model company founded in 2017 that develops large language models and AI systems for enterprise applications
N

Choose Nous Research if…

  • United States-based for regional compliance or proximity
  • Nous Research is a foundation model company founded in 2023 that develops large language models and AI systems

Funding History

AI21 Labs raised $636M across 9 rounds. Nous Research raised $65M across 1 round.

AI21 Labs

Series D

Jul 2023

Lead: Sapphire Ventures

$155M

Series D

Jan 2023

Series C

Jan 2022

Lead: Khosla Ventures

$155M

Series B

Aug 2021

Lead: Khosla Ventures

$64M

Series C

Apr 2021

$64M

Series B

Jun 2020

Lead: Insight Partners

$60M

Series A

Jan 2020

Lead: Khosla Ventures

$15M

Seed

Jan 2018

Series A

Jan 2018

$16M

Nous Research

Series A

Jan 2023

$65M

Investor Comparison

No shared investors detected between these two companies.

Unique to AI21 Labs

Sapphire VenturesCornerstone VenturesEDF VenturesKhosla VenturesSpark CapitalSalesforce Ventures

Users Also Compare

FAQ — AI21 Labs vs Nous Research

Is AI21 Labs bigger than Nous Research?
By valuation, AI21 Labs is the larger company at $1.4B versus $1B — a 1.4x difference. Size can also be measured by team: AI21 Labs employs 250 people while Nous Research has 30 employees.
Which company raised more funding — AI21 Labs or Nous Research?
AI21 Labs has raised more in total funding at $636M, compared to Nous Research's $65M — a gap of $571M. Combined, the two companies have completed 10 known funding rounds.
Which company has a higher Awaira Score?
AI21 Labs holds the higher Awaira Score at 72/100, compared to Nous Research's 58/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 14-point gap that reflects meaningful differences in scale or traction.
Who founded AI21 Labs vs Nous Research?
AI21 Labs was founded by Yoav Shoham in 2017. Nous Research was founded by Jeffrey Quesnelle in 2023. Visit each company's profile on Awaira for a full founder biography.
What does AI21 Labs do vs Nous Research?
AI21 Labs: AI21 Labs is an Israeli foundation model company founded in 2017 that develops large language models and AI systems for enterprise applications. The company is best known for its Jurassic language model family, which powers various natural language processing tasks including text generation, summarization, and question-answering. AI21 Labs operates through both direct API access and integration with cloud platforms, serving customers across multiple industries. The company has positioned itself in the competitive foundation models landscape alongside OpenAI, Anthropic, and other providers, distinguishing itself through a focus on instruction-following capabilities and multilingual support. AI21 Labs has secured $636 million in total funding and achieved a $1.4 billion valuation, reflecting investor confidence in its technology and market approach. The company operates primarily through its cloud-based AI platform, offering researchers and developers access to its models. It has demonstrated growth through partnerships and enterprise adoption, though facing intense competition in the rapidly consolidating foundation models sector. AI21 Labs remains in Series D funding stage, indicating it has not yet pursued initial public offering. The company employs researchers with backgrounds in academia and industry, maintaining focus on advancing core language model capabilities and exploring commercial applications across sectors including content generation, customer service, and information retrieval. AI21 Labs combines deep research in language models with enterprise-focused API infrastructure to compete against larger foundation model providers. Nous Research: Nous Research is a foundation model company founded in 2023 that develops large language models and AI systems. The company focuses on creating open and commercially viable foundation models, positioning itself within the competitive landscape of LLM developers alongside organizations like Meta, Mistral, and others. Nous Research has achieved a $1.0 billion valuation on $65 million in total funding, indicating strong investor confidence in its technology and business model. The company is currently in Series A stage, suggesting it has moved beyond initial seed funding but remains in relatively early growth phases. Nous Research's approach emphasizes developing models that balance capability with practical deployment considerations. The company operates in the foundation models category, competing in the broader market for AI infrastructure and language model development. Its positioning reflects the industry trend toward multiple providers of capable base models rather than dominance by a single entity. The company has garnered attention from investors and the AI community for its technical contributions. Nous Research's rapid valuation trajectory reflects market dynamics favoring well-capitalized foundation model companies. The organization operates in a sector experiencing significant growth driven by enterprise demand for AI capabilities, though specific customer details remain not disclosed. Nous Research achieved unicorn status within months of founding, reflecting investor appetite for alternative foundation model providers outside dominant incumbents.
Which company was founded first?
AI21 Labs was founded first in 2017, giving it 6 years of additional market experience. Nous Research was founded later in 2023. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.
Which company has more employees?
AI21 Labs has approximately 250 employees, while Nous Research has approximately 30. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.
Are AI21 Labs and Nous Research competitors?
Yes, AI21 Labs and Nous Research are direct competitors — both operate in the Foundation Models space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.