Canva vs CleverTap

By valuation, Canva is the larger company at $42B versus $775M — a 54.2x difference. Size can also be measured by team: Canva employs 7500 people while CleverTap has 450 employees.

Canva has raised more in total funding at $589M, compared to CleverTap's $303M — a gap of $286M. Combined, the two companies have completed 11 known funding rounds.

Canva holds the higher Awaira Score at 95/100, compared to CleverTap's 65/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 30-point gap that reflects meaningful differences in scale or traction.

Canva was founded by Melanie Perkins in 2013. CleverTap was founded by Sunil Thomas in 2013. Visit each company's profile on Awaira for a full founder biography.

Canva: Canva is an Australian graphic design platform founded in 2013 that enables users to create visual content without design experience. The company operates a web and mobile-based design tool offering templates, stock images, fonts, and design elements for creating presentations, social media graphics, documents, and marketing materials. Canva's core technology leverages artificial intelligence and machine learning to power design suggestions, background removal, magic write features, and content generation capabilities. The platform serves individual creators, small businesses, and enterprises through freemium and subscription models. As of recent valuations, Canva reached $42 billion in valuation with $589 million in total funding, making it one of Australia's most valuable private technology companies. The company positions itself in the enterprise AI category, integrating AI-powered features to streamline design workflows and democratize professional-quality content creation. Canva competes against Adobe's Creative Cloud suite, Figma for collaborative design, and various specialized design tools. The platform has expanded internationally with millions of users globally and serves multiple industries including education, marketing, and business operations. Canva's growth trajectory reflects strong market demand for accessible design tools, driven by increasing content creation needs across digital channels and remote work adoption. Canva combines accessible design democratization with AI-powered features to address the enterprise content creation market at scale. CleverTap: CleverTap is an Indian enterprise AI platform founded in 2013 that specializes in customer engagement and retention automation. The company provides a cloud-based platform enabling businesses to deliver personalized customer experiences across multiple channels including mobile, web, email, and push notifications. CleverTap's core technology leverages machine learning and behavioral analytics to segment audiences, predict customer churn, and automate targeted messaging campaigns. The platform combines customer data integration, real-time analytics, and AI-driven engagement tools, allowing enterprises to track user journeys and optimize conversion funnels. CleverTap serves global clients across e-commerce, financial services, gaming, and SaaS sectors. The company has achieved a $0.8 billion valuation following Series D funding rounds, with total funding reaching $303 million. This positions CleverTap among India's most well-funded enterprise AI companies. Competitively, CleverTap operates in the customer data platform and marketing automation space, competing with players like Segment, mParticle, and established marketing cloud providers. The company's differentiation centers on real-time personalization capabilities and mobile-first approach. CleverTap demonstrates consistent growth trajectory through enterprise customer expansion and platform feature development, having established offices across multiple continents including North America, Europe, and Asia-Pacific. CleverTap combines customer data platform functionality with AI-powered engagement automation, distinctly positioning itself for mobile-first markets and emerging economies.

Both Canva and CleverTap were founded in the same year — 2013. Despite sharing a founding year, they may have launched at different times within that year, which can matter in fast-moving AI markets.

Canva has approximately 7500 employees, while CleverTap has approximately 450. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, Canva and CleverTap are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.