Celonis vs Clari

By valuation, Celonis is the larger company at $13B versus $2.6B — a 5x difference. Size can also be measured by team: Celonis employs 1000+ people while Clari has 1500 employees.

Celonis has raised more in total funding at $1.4B, compared to Clari's $510M — a gap of $890M. Combined, the two companies have completed 6 known funding rounds.

Celonis holds the higher Awaira Score at 90/100, compared to Clari's 78/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 12-point gap that reflects meaningful differences in scale or traction.

Celonis was founded by Alexander Rinke in 2011. Clari was founded by Andy Byrne in 2013. Visit each company's profile on Awaira for a full founder biography.

Celonis: Celonis builds a process mining and execution management platform that uses machine learning to extract, visualise, and optimise business processes from event log data in enterprise systems including SAP, Oracle, Salesforce, and ServiceNow. The Munich company platform connects to enterprise software transaction records, reconstructs actual business process flows from data, identifies inefficiencies and compliance deviations, and provides AI-powered recommendations for process improvement.\n\nThe company raised approximately $1.4 billion including a $1 billion Series D round in 2021 from investors including Arena Holdings, Durable Capital, and T. Rowe Price, valuing it at $13 billion and making it one of Germany most valuable private technology companies. Celonis counts over 1,000 enterprise clients including Siemens, Uber, 3M, and Vodafone, with large deployments across order-to-cash, procure-to-pay, and accounts payable processes generating measurable working capital improvements and operational cost reductions.\n\nCelonis created the process mining software category and competes against SAP Signavio, IBM Process Mining, and Minit in a market it largely invented. The company has expanded from analytical process mining tools into execution management, embedding AI recommendations directly into enterprise workflows rather than producing reports for human review. This execution layer differentiates Celonis from pure analytics vendors and creates a stickier product that becomes embedded in operational processes rather than consumed as a standalone analysis tool. Clari: Clari is an enterprise AI platform founded in 2013 that specializes in revenue intelligence and pipeline management for B2B sales organizations. The company's core product uses artificial intelligence and machine learning to analyze sales data, customer interactions, and deal progression, providing real-time visibility into revenue forecasting and sales pipeline health. Clari's platform processes communication data from emails, calls, and meetings to identify deal risks, surface coaching opportunities, and predict revenue outcomes with greater accuracy than traditional forecasting methods. The company serves large enterprise sales organizations across multiple industries, helping sales leaders manage complex pipelines and improve forecast accuracy. Its technology integrates with existing CRM systems and sales tools, making it compatible with established enterprise software stacks. Clari has raised $510 million in total funding and achieved a $2.6 billion valuation while remaining private, indicating significant investor confidence in the revenue intelligence market opportunity. The company operates in a competitive landscape alongside platforms like Gong and Outreach, though Clari focuses specifically on pipeline visibility and forecast accuracy. Its growth trajectory reflects increasing enterprise demand for AI-driven sales intelligence solutions that move beyond basic CRM functionality to provide predictive analytics and actionable insights for revenue operations teams. Clari focuses specifically on revenue forecasting accuracy through AI analysis of deal data rather than conversation intelligence, differentiating it within the sales AI market.

Celonis was founded first in 2011, giving it 2 years of additional market experience. Clari was founded later in 2013. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

Celonis has approximately 1000+ employees, while Clari has approximately 1500. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, Celonis and Clari are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.