Celonis vs D-ID

Celonis has a disclosed valuation of $13B, while D-ID's valuation is not publicly available, making a direct size comparison difficult. Celonis employs 1000+ people.

Celonis has raised more in total funding at $1.4B, compared to D-ID's $48M — a gap of $1.4B. Combined, the two companies have completed 3 known funding rounds.

Celonis holds the higher Awaira Score at 90/100, compared to D-ID's 58/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 32-point gap that reflects meaningful differences in scale or traction.

Celonis was founded by Alexander Rinke in 2011. D-ID was founded by Gil Perry in 2017. Visit each company's profile on Awaira for a full founder biography.

Celonis: Celonis builds a process mining and execution management platform that uses machine learning to extract, visualise, and optimise business processes from event log data in enterprise systems including SAP, Oracle, Salesforce, and ServiceNow. The Munich company platform connects to enterprise software transaction records, reconstructs actual business process flows from data, identifies inefficiencies and compliance deviations, and provides AI-powered recommendations for process improvement.\n\nThe company raised approximately $1.4 billion including a $1 billion Series D round in 2021 from investors including Arena Holdings, Durable Capital, and T. Rowe Price, valuing it at $13 billion and making it one of Germany most valuable private technology companies. Celonis counts over 1,000 enterprise clients including Siemens, Uber, 3M, and Vodafone, with large deployments across order-to-cash, procure-to-pay, and accounts payable processes generating measurable working capital improvements and operational cost reductions.\n\nCelonis created the process mining software category and competes against SAP Signavio, IBM Process Mining, and Minit in a market it largely invented. The company has expanded from analytical process mining tools into execution management, embedding AI recommendations directly into enterprise workflows rather than producing reports for human review. This execution layer differentiates Celonis from pure analytics vendors and creates a stickier product that becomes embedded in operational processes rather than consumed as a standalone analysis tool. D-ID: D-ID is an Israeli AI company founded in 2017 that specializes in generative AI technology for creating and animating digital humans. The company's core offering enables businesses to transform text, images, and audio into talking avatar videos through its proprietary deep learning algorithms. D-ID's platform uses deepfake technology for legitimate enterprise applications, allowing organizations to generate personalized video content at scale without requiring human actors or production crews. The company's primary products include its Creative Reality Studio, a web-based platform for creating talking head videos, and API solutions for developers integrating avatar generation into applications. Use cases span customer service automation, training and development, marketing personalization, and accessibility applications. D-ID has secured $48 million in total funding and operates at the Series B stage, with valuation not disclosed. In the competitive landscape of generative AI, D-ID differentiates itself through its focus on video generation and digital human creation, competing alongside broader generative AI platforms and specialized video synthesis companies. The company has demonstrated commercial traction with enterprise customer adoption across multiple industries. D-ID's growth trajectory reflects broader momentum in generative AI adoption, positioning it within the expanding market for AI-driven content creation and automation technologies. D-ID applies deepfake technology to create legitimate enterprise solutions for automated video content generation, distinguishing it within the generative AI market.

Celonis was founded first in 2011, giving it 6 years of additional market experience. D-ID was founded later in 2017. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

Celonis has approximately 1000+ employees, while D-ID has approximately 150. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, Celonis and D-ID are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.