Clari vs CleverTap

By valuation, Clari is the larger company at $2.6B versus $775M — a 3.4x difference. Size can also be measured by team: Clari employs 1500 people while CleverTap has 450 employees.

Clari has raised more in total funding at $510M, compared to CleverTap's $303M — a gap of $207M. Combined, the two companies have completed 10 known funding rounds.

Clari holds the higher Awaira Score at 78/100, compared to CleverTap's 65/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 13-point gap that reflects meaningful differences in scale or traction.

Clari was founded by Andy Byrne in 2013. CleverTap was founded by Sunil Thomas in 2013. Visit each company's profile on Awaira for a full founder biography.

Clari: Clari is an enterprise AI platform founded in 2013 that specializes in revenue intelligence and pipeline management for B2B sales organizations. The company's core product uses artificial intelligence and machine learning to analyze sales data, customer interactions, and deal progression, providing real-time visibility into revenue forecasting and sales pipeline health. Clari's platform processes communication data from emails, calls, and meetings to identify deal risks, surface coaching opportunities, and predict revenue outcomes with greater accuracy than traditional forecasting methods. The company serves large enterprise sales organizations across multiple industries, helping sales leaders manage complex pipelines and improve forecast accuracy. Its technology integrates with existing CRM systems and sales tools, making it compatible with established enterprise software stacks. Clari has raised $510 million in total funding and achieved a $2.6 billion valuation while remaining private, indicating significant investor confidence in the revenue intelligence market opportunity. The company operates in a competitive landscape alongside platforms like Gong and Outreach, though Clari focuses specifically on pipeline visibility and forecast accuracy. Its growth trajectory reflects increasing enterprise demand for AI-driven sales intelligence solutions that move beyond basic CRM functionality to provide predictive analytics and actionable insights for revenue operations teams. Clari focuses specifically on revenue forecasting accuracy through AI analysis of deal data rather than conversation intelligence, differentiating it within the sales AI market. CleverTap: CleverTap is an Indian enterprise AI platform founded in 2013 that specializes in customer engagement and retention automation. The company provides a cloud-based platform enabling businesses to deliver personalized customer experiences across multiple channels including mobile, web, email, and push notifications. CleverTap's core technology leverages machine learning and behavioral analytics to segment audiences, predict customer churn, and automate targeted messaging campaigns. The platform combines customer data integration, real-time analytics, and AI-driven engagement tools, allowing enterprises to track user journeys and optimize conversion funnels. CleverTap serves global clients across e-commerce, financial services, gaming, and SaaS sectors. The company has achieved a $0.8 billion valuation following Series D funding rounds, with total funding reaching $303 million. This positions CleverTap among India's most well-funded enterprise AI companies. Competitively, CleverTap operates in the customer data platform and marketing automation space, competing with players like Segment, mParticle, and established marketing cloud providers. The company's differentiation centers on real-time personalization capabilities and mobile-first approach. CleverTap demonstrates consistent growth trajectory through enterprise customer expansion and platform feature development, having established offices across multiple continents including North America, Europe, and Asia-Pacific. CleverTap combines customer data platform functionality with AI-powered engagement automation, distinctly positioning itself for mobile-first markets and emerging economies.

Both Clari and CleverTap were founded in the same year — 2013. Despite sharing a founding year, they may have launched at different times within that year, which can matter in fast-moving AI markets.

Clari has approximately 1500 employees, while CleverTap has approximately 450. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, Clari and CleverTap are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.