CleverTap vs DevRev

CleverTap has a disclosed valuation of $775M, while DevRev's valuation is not publicly available, making a direct size comparison difficult. CleverTap employs 450 people.

CleverTap has raised more in total funding at $303M, compared to DevRev's $100M — a gap of $203M. Combined, the two companies have completed 4 known funding rounds.

CleverTap holds the higher Awaira Score at 65/100, compared to DevRev's 63/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 2-point gap that reflects meaningful differences in scale or traction.

CleverTap was founded by Sunil Thomas in 2013. DevRev was founded by Dhruv Jain in 2020. Visit each company's profile on Awaira for a full founder biography.

CleverTap: CleverTap is an Indian enterprise AI platform founded in 2013 that specializes in customer engagement and retention automation. The company provides a cloud-based platform enabling businesses to deliver personalized customer experiences across multiple channels including mobile, web, email, and push notifications. CleverTap's core technology leverages machine learning and behavioral analytics to segment audiences, predict customer churn, and automate targeted messaging campaigns. The platform combines customer data integration, real-time analytics, and AI-driven engagement tools, allowing enterprises to track user journeys and optimize conversion funnels. CleverTap serves global clients across e-commerce, financial services, gaming, and SaaS sectors. The company has achieved a $0.8 billion valuation following Series D funding rounds, with total funding reaching $303 million. This positions CleverTap among India's most well-funded enterprise AI companies. Competitively, CleverTap operates in the customer data platform and marketing automation space, competing with players like Segment, mParticle, and established marketing cloud providers. The company's differentiation centers on real-time personalization capabilities and mobile-first approach. CleverTap demonstrates consistent growth trajectory through enterprise customer expansion and platform feature development, having established offices across multiple continents including North America, Europe, and Asia-Pacific. CleverTap combines customer data platform functionality with AI-powered engagement automation, distinctly positioning itself for mobile-first markets and emerging economies. DevRev: DevRev is an AI-powered platform that connects product development and customer success workflows, enabling companies to link customer issues, feature requests, and support tickets directly to engineering work items, creating a continuous feedback loop between what customers experience and what developers build. The platform combines CRM, issue tracking, and AI-powered customer insight synthesis into a unified product-led growth tool.\n\nThe company raised approximately $100M from investors including Khosla Ventures and Mayfield Fund, with a founding team that includes veterans from Nutanix with a track record of building enterprise infrastructure companies. DevRev has attracted customers among SaaS companies seeking tighter alignment between go-to-market and product development organizations.\n\nThe traditional separation of CRM and engineering tools creates significant information loss as customer feedback fails to systematically inform product prioritization. DevRev's integrated approach addresses this alignment problem with AI that surfaces customer-validated priorities for engineering teams, targeting a workflow integration gap that has been underserved by both CRM vendors and project management tools.

CleverTap was founded first in 2013, giving it 7 years of additional market experience. DevRev was founded later in 2020. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

CleverTap has approximately 450 employees, while DevRev has approximately 200-500. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, CleverTap and DevRev are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.