Peak AI vs yellow.ai

yellow.ai has a disclosed valuation of $1B, while Peak AI's valuation is not publicly available, making a direct size comparison difficult. yellow.ai employs 800 people.

Peak AI has raised more in total funding at $119M, compared to yellow.ai's $102M — a gap of $17M. Combined, the two companies have completed 4 known funding rounds.

yellow.ai holds the higher Awaira Score at 73/100, compared to Peak AI's 70/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 3-point gap that reflects meaningful differences in scale or traction.

Peak AI was founded by Richard Potter in 2015. yellow.ai was founded by Raghu Ravinutala in 2016. Visit each company's profile on Awaira for a full founder biography.

Peak AI: Peak AI builds a decision intelligence platform that integrates AI models into commercial business processes across retail, consumer goods, and supply chain operations. The Manchester-based company focuses on translating AI model outputs into actionable business decisions, embedding AI into workflows such as demand forecasting, inventory optimisation, and customer lifetime value prediction rather than delivering standalone analytical models.\n\nThe company raised approximately $119 million including a $75 million Series C led by SoftBank Vision Fund 2, representing one of the largest venture rounds for a Northern England technology company. Peak counts PepsiCo, Kookai, and Signet Jewelers among its enterprise clients, with the platform deployed across retail and FMCG operations in the UK, Europe, and North America. The company has been recognised as one of the UK government technology sector bodies most promising commercial AI applications.\n\nPeak competes in the enterprise decision intelligence market alongside DataRobot, C3.ai, and consultancy-backed platforms from Accenture and IBM. Its positioning in retail and supply chain AI gives it vertical focus that generalist ML platforms lack, while its Manchester base outside the London technology cluster creates a cost structure advantage for hiring and operating. The company has published proprietary benchmarks showing measurable inventory reduction and margin improvement for retail clients using its demand intelligence modules. yellow.ai: yellow.ai is an India-based enterprise AI platform founded in 2016 that specializes in conversational AI and automation solutions for businesses. The company develops a cloud-based platform enabling organizations to build, deploy, and manage AI-powered chatbots and virtual assistants across multiple channels including voice, chat, and messaging applications. Its core technology focuses on natural language processing and machine learning to handle customer service, sales, and operational automation workflows. The platform serves enterprise clients across industries including banking, retail, telecommunications, and hospitality. yellow.ai's solution addresses customer engagement, lead qualification, complaint resolution, and internal process automation. The company operates in the competitive conversational AI market alongside players like Intercom, Drift, and others, differentiating through its multilingual capabilities and focus on emerging markets. As of its last funding round, yellow.ai achieved unicorn status with a $1.0 billion valuation and has raised $102 million across multiple funding rounds through Series C stage. The company has expanded its customer base and product capabilities, including sentiment analysis, intent recognition, and omnichannel deployment. Its growth trajectory reflects increasing enterprise demand for AI-driven customer experience automation and operational efficiency solutions in Asia-Pacific markets. yellow.ai combines conversational AI with omnichannel deployment specifically optimized for enterprises in emerging markets, particularly Asia.

Peak AI was founded first in 2015, giving it 1 year of additional market experience. yellow.ai was founded later in 2016. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

Peak AI has approximately 100-500 employees, while yellow.ai has approximately 800. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, Peak AI and yellow.ai are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.