Perfios vs Sift

By valuation, Sift is the larger company at $1B versus $1B — a 1x difference. Size can also be measured by team: Perfios employs 500+ people while Sift has 400 employees.

Perfios has raised more in total funding at $229M, compared to Sift's $162M — a gap of $67M. Combined, the two companies have completed 5 known funding rounds.

Perfios holds the higher Awaira Score at 90/100, compared to Sift's 61/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 29-point gap that reflects meaningful differences in scale or traction.

Perfios was founded by V R Govindarajan in 2008. Sift was founded by Jason Tan in 2011. Visit each company's profile on Awaira for a full founder biography.

Perfios: Perfios is a financial data aggregation and analytics platform that connects lenders, banks, and insurers with real-time financial data from bank statements, income tax returns, and account aggregator networks, enabling automated credit underwriting, fraud detection, and financial health assessment for retail and MSME lending. The platform processes tens of millions of financial data requests annually for a customer base spanning major banks, NBFCs, and fintech lenders.\n\nThe company raised approximately $229M in funding, achieving unicorn status, and has expanded beyond India into markets in Southeast Asia and the Middle East. Perfios serves over 900 financial institutions and has integrated with India's Account Aggregator framework, positioning itself as critical infrastructure for the country's open banking ecosystem.\n\nPerfios occupies a strategically valuable position in India's credit infrastructure — nearly every significant lender in the country uses its data analytics capabilities for loan decisioning. This embedded position across the lending stack creates strong network effects and switching costs that compound as the Indian credit market continues its rapid expansion. Sift: Sift is an AI-powered fraud prevention and digital trust platform founded in 2011, headquartered in the USA. The company specializes in identifying and preventing fraudulent transactions, account abuse, and payment fraud for digital commerce businesses. Its core platform uses machine learning algorithms to analyze user behavior patterns, transaction data, and device information in real-time, enabling merchants and financial services companies to distinguish between legitimate and fraudulent activity. Sift's primary products include fraud detection APIs, chargeback management tools, and account abuse prevention systems. The platform processes billions of transactions and events annually, building predictive models from this data to improve detection accuracy over time. The company serves e-commerce platforms, payment processors, financial institutions, and subscription services globally. With $162M in total funding and a $1.0B valuation, Sift operates at Series E stage, indicating substantial market traction and investor confidence. The company competes in the broader fraud prevention and fintech security sector alongside players like Stripe Radar, PayPal's fraud tools, and specialized fraud detection vendors. Its competitive positioning centers on machine learning sophistication, real-time processing capabilities, and integration flexibility for digital commerce ecosystems. Sift has maintained consistent growth since its inception, expanding its customer base and product capabilities to address evolving fraud threats in digital commerce environments. Sift combines behavioral analytics with machine learning to provide real-time fraud detection at scale for digital commerce platforms.

Perfios was founded first in 2008, giving it 3 years of additional market experience. Sift was founded later in 2011. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

Perfios has approximately 500+ employees, while Sift has approximately 400. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, Perfios and Sift are direct competitors — both operate in the AI Finance space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.