Sift
Everything you need to know about Sift — from their $162M in funding to who's backing them.
Awaira Score
Out of 100
HQ
United States
Founded
2011
Raised
$162M
Stage
Series E
Team
400
About Sift
Sift is an AI-powered fraud prevention and digital trust platform founded in 2011, headquartered in the USA. The company specializes in identifying and preventing fraudulent transactions, account abuse, and payment fraud for digital commerce businesses. Its core platform uses machine learning algorithms to analyze user behavior patterns, transaction data, and device information in real-time,…
Key Facts
- Sift is valued at $1B as of March 2026.
- Sift has raised a total of $162M in disclosed funding across 5 funding rounds.
- Sift was founded in 2011 by Jason Tan and is headquartered in United States.
- Sift employs approximately 400 people.
- Sift operates in the AI Finance category and is currently at the Series E stage.
- Sift has an Awaira Score of 61/100, ranking it among the tracked AI companies on Awaira.
- Sift's most recent funding round was a Series E of $52M closed in January 2021.
Source: Awaira · Updated Mar 24, 2026
Valuation
$1B
Post-money
Total Raised
$162M
All rounds
Awaira Score
61/100
Founded
2011
400 employees
Strengths & Risks
Strengths
Strong Awaira Score of 61/100
Growing team of 400 employees
Established market presence (founded 2011)
Analysis based on publicly available data. Not investment advice.
Funding Velocity
5
Total Rounds
$32.4M
Avg Round Size
9.2yr
Funding Span
Sift raised 5 rounds over 9.2 years, averaging $32.4M per round — a pace of roughly one round every 22 months.
Awaira estimate based on public data. Not financial advice.
How does Sift stack up against competitors?
Competitor Comparison
| Metric | ★Sift | Perfios | Zeta AI | Thought Machine |
|---|---|---|---|---|
| Awaira Score | 61/100 | 90/100 | 90/100 | 85/100 |
| Total Raised | $162M | $229M | $430M | $563M |
| Valuation | $1B | $1B | $2B | $2.7B |
| Stage | Series E | Series D | Series C | Series D |
| Founded | 2011 | 2008 | 2015 | 2014 |
| Employees | 400 | 500+ | 1000+ | 500-1000 |
| Country | 🇺🇸 | 🇮🇳 | 🇮🇳 | 🇬🇧 |
Funding Rounds
Inactive$52M
Jan 2021
$50M
Jan 2019
$30M
Jan 2016
$20M
Jan 2014
$10M
Jan 2012
Sift Latest News
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