ABEJA vs Freshworks

Freshworks has a disclosed valuation of $3.2B, while ABEJA's valuation is not publicly available, making a direct size comparison difficult. Freshworks employs 7500 people.

Freshworks has raised more in total funding at $400M, compared to ABEJA's $50M — a gap of $350M. Combined, the two companies have completed 6 known funding rounds.

Freshworks holds the higher Awaira Score at 76/100, compared to ABEJA's 55/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 21-point gap that reflects meaningful differences in scale or traction.

ABEJA was founded by Shoichiro Aoyama in 2012. Freshworks was founded by Girish Mathrubootham in 2010. Visit each company's profile on Awaira for a full founder biography.

ABEJA: ABEJA develops AI platform products for retail operations and manufacturing quality control, applying computer vision to analyse in-store customer behaviour and product performance in retail environments, and deploying visual inspection AI for defect detection in manufacturing production lines. The Tokyo company has built an enterprise software business serving Japanese retailers and manufacturers seeking to apply AI to operational problems without building internal AI engineering teams.\n\nThe company raised approximately $50 million in venture funding from investors including SBI Investment, SMBC Venture Capital, and KDDI Open Innovation Fund. ABEJA serves major Japanese retailers, convenience store chains, and manufacturing companies with AI analytics that derive insights from existing camera infrastructure in stores and factories. The company ABEJA Platform cloud product allows enterprise clients to build, deploy, and manage computer vision AI applications with managed infrastructure that reduces the AI operations burden.\n\nABEJA competes in the Japanese enterprise AI market alongside Retail AI (a Seven-Eleven Japan subsidiary) and international computer vision vendors. Japan large retail and manufacturing sectors, combined with limited English-language AI vendor support and preference for domestic supplier relationships in enterprise procurement, create a favourable environment for domestic AI platform companies with established enterprise relationships. The company participation in Japan government digital transformation initiatives has provided additional channels for deploying AI in public sector and infrastructure applications. Freshworks: Freshworks is a publicly traded enterprise software company founded in 2010 that provides customer engagement and business operations platforms. The company develops cloud-based solutions including Freshdesk (customer support), Freshsales (CRM), Freshservice (IT service management), and Freshchat (conversational AI). These products incorporate AI capabilities for automation, predictive analytics, and intelligent routing to streamline customer service operations and sales workflows. The platform serves mid-market to enterprise customers across various industries including SaaS, technology, healthcare, and financial services. Freshworks went public on NASDAQ in October 2021 with a valuation of $3.2 billion. The company has raised $400 million in total funding across its lifecycle. In the competitive enterprise AI landscape, Freshworks positions itself against established players like Salesforce and Zendesk by offering modular, affordable cloud solutions with embedded AI features. Its approach emphasizes ease of implementation and user accessibility rather than complexity. The company has demonstrated consistent growth through both organic expansion and strategic acquisitions. Its multi-product suite enables cross-selling opportunities and increased customer lifetime value. Freshworks serves over 50,000 customers globally and maintains headquarters in San Francisco with significant development operations in India, reflecting its offshore-first business model for cost efficiency. Freshworks bundles multiple enterprise functions (support, sales, IT service management) with AI capabilities at lower price points than traditional competitors, targeting mid-market customers.

Freshworks was founded first in 2010, giving it 2 years of additional market experience. ABEJA was founded later in 2012. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

ABEJA has approximately 100-500 employees, while Freshworks has approximately 7500. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, ABEJA and Freshworks are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.