Overall Winner: Gong·84/ 100
VS
G
GongWinner

ABEJA vs Gong

In-depth comparison — valuation, funding, investors, founders & more

A
ABEJA

🇯🇵 Japan · Shoichiro Aoyama

Series CEnterprise AIEst. 2012

Valuation

N/A

Total Funding

$50M

55
Awaira Score55/100

100-500 employees

Full ABEJA Profile →
Winner
G
Gong

🇮🇱 Israel · Amit Bendov

Series EEnterprise AIEst. 2015

Valuation

$4.5B

Total Funding

$584M

84
Awaira Score84/100

1500 employees

Full Gong Profile →
🔬

Analyst Summary

Generated from real data · No AI hallucinations

Both ABEJA and Gong compete directly in the Enterprise AI space, making this a head-to-head matchup within the same market segment. ABEJA develops AI platform products for retail operations and manufacturing quality control, applying computer vision to analyse in-store customer behaviour and product performance in retail environments, and deploying visual inspection AI for defect detection in manufacturing production lines. Gong is an Israeli enterprise AI platform founded in 2015 that specializes in revenue intelligence for B2B sales and customer success teams.

Gong carries a known valuation of $4.5B, while ABEJA's valuation has not been publicly disclosed. On the funding side, Gong has raised $584M in total — $534M more than ABEJA's $50M.

ABEJA has 3 years more market experience, having been founded in 2012 compared to Gong's 2015 founding. In terms of growth stage, ABEJA is at Series C while Gong is at Series E — a meaningful difference for investors evaluating risk and upside.

ABEJA operates out of 🇯🇵 Japan while Gong is based in 🇮🇱 Israel, giving each a distinct home-market advantage. On Awaira's 0–100 composite score, Gong leads with a score of 84, reflecting stronger overall fundamentals across valuation, funding, and growth signals.

Metrics Comparison

MetricABEJAGong
💰Valuation
N/A
$4.5B
📈Total Funding
$50M
$584MWINS
📅Founded
2012
2015WINS
🚀Stage
Series C
Series E
👥Employees
100-500
1500
🌍Country
Japan
Israel
🏷️Category
Enterprise AI
Enterprise AI
Awaira Score
55
84WINS

Key Differences

📈

Funding gap: Gong has raised $534M more ($584M vs $50M)

📅

Market experience: ABEJA has 3 years more (founded 2012 vs 2015)

🚀

Growth stage: ABEJA is at Series C vs Gong at Series E

👥

Team size: ABEJA has 100-500 employees vs Gong's 1500

🌍

Market base: 🇯🇵 ABEJA (Japan) vs 🇮🇱 Gong (Israel)

⚔️

Direct competitors: Both operate in the Enterprise AI market segment

Awaira Score: Gong scores 84/100 vs ABEJA's 55/100

Which Should You Choose?

Use these signals to make the right call

A

Choose ABEJA if…

  • More market experience — founded in 2012
  • Japan-based for regional compliance or proximity
  • ABEJA develops AI platform products for retail operations and manufacturing quality control, applying computer vision to analyse in-store customer behaviour and product performance in retail environments, and deploying visual inspection AI for defect detection in manufacturing production lines
G

Choose Gong if…

Top Pick
  • Higher Awaira Score — 84/100 vs 55/100
  • More established by valuation ($4.5B)
  • Stronger investor backing — raised $584M
  • Israel-based for regional compliance or proximity
  • Gong is an Israeli enterprise AI platform founded in 2015 that specializes in revenue intelligence for B2B sales and customer success teams

Funding History

ABEJA raised $50M across 0 rounds. Gong raised $584M across 6 rounds.

ABEJA

No public funding data available.

Gong

Series E

Feb 2022

$200M

Series D

Sep 2021

Lead: Stripes

$200M

Series C

Jul 2020

$100M

Series B

Jan 2019

$50M

Series A

Jan 2017

Lead: Sequoia Capital

$8M

Seed

Jan 2015

Investor Comparison

No shared investors detected between these two companies.

Unique to Gong

Sequoia CapitalFranklin TempletonStripesBattery Ventures

Users Also Compare

FAQ — ABEJA vs Gong

Is ABEJA bigger than Gong?
Gong has a disclosed valuation of $4.5B, while ABEJA's valuation is not publicly available, making a direct size comparison difficult. Gong employs 1500 people.
Which company raised more funding — ABEJA or Gong?
Gong has raised more in total funding at $584M, compared to ABEJA's $50M — a gap of $534M. Combined, the two companies have completed 6 known funding rounds.
Which company has a higher Awaira Score?
Gong holds the higher Awaira Score at 84/100, compared to ABEJA's 55/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 29-point gap that reflects meaningful differences in scale or traction.
Who founded ABEJA vs Gong?
ABEJA was founded by Shoichiro Aoyama in 2012. Gong was founded by Amit Bendov in 2015. Visit each company's profile on Awaira for a full founder biography.
What does ABEJA do vs Gong?
ABEJA: ABEJA develops AI platform products for retail operations and manufacturing quality control, applying computer vision to analyse in-store customer behaviour and product performance in retail environments, and deploying visual inspection AI for defect detection in manufacturing production lines. The Tokyo company has built an enterprise software business serving Japanese retailers and manufacturers seeking to apply AI to operational problems without building internal AI engineering teams.\n\nThe company raised approximately $50 million in venture funding from investors including SBI Investment, SMBC Venture Capital, and KDDI Open Innovation Fund. ABEJA serves major Japanese retailers, convenience store chains, and manufacturing companies with AI analytics that derive insights from existing camera infrastructure in stores and factories. The company ABEJA Platform cloud product allows enterprise clients to build, deploy, and manage computer vision AI applications with managed infrastructure that reduces the AI operations burden.\n\nABEJA competes in the Japanese enterprise AI market alongside Retail AI (a Seven-Eleven Japan subsidiary) and international computer vision vendors. Japan large retail and manufacturing sectors, combined with limited English-language AI vendor support and preference for domestic supplier relationships in enterprise procurement, create a favourable environment for domestic AI platform companies with established enterprise relationships. The company participation in Japan government digital transformation initiatives has provided additional channels for deploying AI in public sector and infrastructure applications. Gong: Gong is an Israeli enterprise AI platform founded in 2015 that specializes in revenue intelligence for B2B sales and customer success teams. The company has raised $584M across multiple funding rounds and maintains a valuation of $4.5B as of its Series E stage. Gong's core platform uses artificial intelligence and machine learning to analyze customer interactions, including sales calls, emails, and meetings, extracting actionable insights to improve sales performance and deal outcomes. The technology transcribes and analyzes conversation data to identify patterns, coaching opportunities, and best practices. The platform serves enterprise customers across various industries, helping sales teams forecast pipeline accuracy, reduce deal slippage, and improve win rates. Gong competes in the revenue intelligence and conversation intelligence market alongside companies like Chorus and Salesloft. The platform integrates with common CRM systems and sales tools. The company has demonstrated significant growth trajectory, expanding its customer base and product capabilities since inception. Gong's approach focuses on making conversation data accessible and actionable for sales organizations. The platform has become a standard tool for enterprise sales operations, particularly among mid-market and enterprise software companies seeking data-driven sales optimization and revenue predictability. Gong converts unstructured conversation data into structured business intelligence for sales teams, enabling data-driven coaching and pipeline management at enterprise scale.
Which company was founded first?
ABEJA was founded first in 2012, giving it 3 years of additional market experience. Gong was founded later in 2015. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.
Which company has more employees?
ABEJA has approximately 100-500 employees, while Gong has approximately 1500. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.
Are ABEJA and Gong competitors?
Yes, ABEJA and Gong are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.