Overall Winner: Notion·91/ 100
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NotionWinner
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Notion vs Celonis

In-depth comparison — valuation, funding, investors, founders & more

Winner
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Notion

🇺🇸 United States · Ivan Zhao

PrivateEnterprise AIEst. 2013

Valuation

$11B

Total Funding

$418M

91
Awaira Score91/100

2500 employees

Full Notion Profile →
C
Celonis

🇩🇪 Germany · Alexander Rinke

Series DEnterprise AIEst. 2011

Valuation

$13B

Total Funding

$1.4B

90
Awaira Score90/100

1000+ employees

Full Celonis Profile →
🔬

Analyst Summary

Generated from real data · No AI hallucinations

Both Notion and Celonis compete directly in the Enterprise AI space, making this a head-to-head matchup within the same market segment. Notion is a workspace productivity platform founded in 2013 that combines database management, document editing, and project management capabilities. Celonis builds a process mining and execution management platform that uses machine learning to extract, visualise, and optimise business processes from event log data in enterprise systems including SAP, Oracle, Salesforce, and ServiceNow.

Celonis ($13B) is valued slightly higher than Notion ($11B). On the funding side, Celonis has raised $1.4B in total — $982M more than Notion's $418M.

Celonis has 2 years more market experience, having been founded in 2011 compared to Notion's 2013 founding. In terms of growth stage, Notion is at Private while Celonis is at Series D — a meaningful difference for investors evaluating risk and upside.

Notion operates out of 🇺🇸 United States while Celonis is based in 🇩🇪 Germany, giving each a distinct home-market advantage. On Awaira's 0–100 composite score, both companies are closely matched — Notion scores 91 and Celonis scores 90.

Metrics Comparison

MetricNotionCelonis
💰Valuation
$11B
$13BWINS
📈Total Funding
$418M
$1.4BWINS
📅Founded
2013WINS
2011
🚀Stage
Private
Series D
👥Employees
2500
1000+
🌍Country
United States
Germany
🏷️Category
Enterprise AI
Enterprise AI
Awaira Score
91WINS
90

Key Differences

💰

Valuation gap: Celonis is valued 1.2x higher ($13B vs $11B)

📈

Funding gap: Celonis has raised $982M more ($1.4B vs $418M)

📅

Market experience: Celonis has 2 years more (founded 2011 vs 2013)

🚀

Growth stage: Notion is at Private vs Celonis at Series D

👥

Team size: Notion has 2500 employees vs Celonis's 1000+

🌍

Market base: 🇺🇸 Notion (United States) vs 🇩🇪 Celonis (Germany)

⚔️

Direct competitors: Both operate in the Enterprise AI market segment

Awaira Score: Notion scores 91/100 vs Celonis's 90/100

Which Should You Choose?

Use these signals to make the right call

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Choose Notion if…

Top Pick
  • Higher Awaira Score — 91/100 vs 90/100
  • United States-based for regional compliance or proximity
  • Notion is a workspace productivity platform founded in 2013 that combines database management, document editing, and project management capabilities
C

Choose Celonis if…

  • More established by valuation ($13B)
  • Stronger investor backing — raised $1.4B
  • More market experience — founded in 2011
  • Germany-based for regional compliance or proximity
  • Celonis builds a process mining and execution management platform that uses machine learning to extract, visualise, and optimise business processes from event log data in enterprise systems including SAP, Oracle, Salesforce, and ServiceNow

Funding History

Notion raised $418M across 4 rounds. Celonis raised $1.4B across 0 rounds.

Notion

Series C

Oct 2021

Lead: Coatue Management

$275M

Series B

Apr 2020

Lead: Sequoia Capital

$50M

Series A

Jan 2017

Lead: Kleiner Perkins

$10M

Seed

Jan 2014

$2M

Celonis

No public funding data available.

Investor Comparison

No shared investors detected between these two companies.

Unique to Notion

Coatue ManagementSapphire VenturesTiger Global ManagementSequoia CapitalKleiner Perkins

Users Also Compare

FAQ — Notion vs Celonis

Is Notion bigger than Celonis?
By valuation, Celonis is the larger company at $13B versus $11B — a 1.2x difference. Size can also be measured by team: Notion employs 2500 people while Celonis has 1000+ employees.
Which company raised more funding — Notion or Celonis?
Celonis has raised more in total funding at $1.4B, compared to Notion's $418M — a gap of $982M. Combined, the two companies have completed 4 known funding rounds.
Which company has a higher Awaira Score?
Notion holds the higher Awaira Score at 91/100, compared to Celonis's 90/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 1-point gap that reflects meaningful differences in scale or traction.
Who founded Notion vs Celonis?
Notion was founded by Ivan Zhao in 2013. Celonis was founded by Alexander Rinke in 2011. Visit each company's profile on Awaira for a full founder biography.
What does Notion do vs Celonis?
Notion: Notion is a workspace productivity platform founded in 2013 that combines database management, document editing, and project management capabilities. The company has evolved from a note-taking application into an all-in-one workspace that integrates AI features for content generation, summarization, and automation. Notion's core product allows users to create customizable databases, wikis, and workflow systems without requiring extensive coding knowledge. The platform serves individual users, small teams, and enterprises seeking centralized workspace solutions. Notion's AI capabilities assist with writing, editing, and task automation, positioning it within the enterprise AI category. The company competes with tools like Microsoft Teams, Asana, Monday.com, and Confluence, differentiating through flexible database architecture and extensive customization options. Notion has achieved a valuation of $11.0 billion as a private company with $418 million in total funding. The company generates revenue through subscription tiers and enterprise licensing. Notable adoption spans startups, creative agencies, and Fortune 500 companies managing documentation and project workflows. Notion's growth trajectory reflects increasing demand for integrated workspace solutions combining collaboration, AI, and data management capabilities. Notion's differentiation lies in its block-based architecture that allows users to build customized workspaces combining databases, documents, and AI assistance without technical expertise. Celonis: Celonis builds a process mining and execution management platform that uses machine learning to extract, visualise, and optimise business processes from event log data in enterprise systems including SAP, Oracle, Salesforce, and ServiceNow. The Munich company platform connects to enterprise software transaction records, reconstructs actual business process flows from data, identifies inefficiencies and compliance deviations, and provides AI-powered recommendations for process improvement.\n\nThe company raised approximately $1.4 billion including a $1 billion Series D round in 2021 from investors including Arena Holdings, Durable Capital, and T. Rowe Price, valuing it at $13 billion and making it one of Germany most valuable private technology companies. Celonis counts over 1,000 enterprise clients including Siemens, Uber, 3M, and Vodafone, with large deployments across order-to-cash, procure-to-pay, and accounts payable processes generating measurable working capital improvements and operational cost reductions.\n\nCelonis created the process mining software category and competes against SAP Signavio, IBM Process Mining, and Minit in a market it largely invented. The company has expanded from analytical process mining tools into execution management, embedding AI recommendations directly into enterprise workflows rather than producing reports for human review. This execution layer differentiates Celonis from pure analytics vendors and creates a stickier product that becomes embedded in operational processes rather than consumed as a standalone analysis tool.
Which company was founded first?
Celonis was founded first in 2011, giving it 2 years of additional market experience. Notion was founded later in 2013. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.
Which company has more employees?
Notion has approximately 2500 employees, while Celonis has approximately 1000+. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.
Are Notion and Celonis competitors?
Yes, Notion and Celonis are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.