Captions vs CleverTap

By valuation, CleverTap is the larger company at $775M versus $500M — a 1.6x difference. Size can also be measured by team: Captions employs 150 people while CleverTap has 450 employees.

CleverTap has raised more in total funding at $303M, compared to Captions's $100M — a gap of $203M. Combined, the two companies have completed 4 known funding rounds.

Captions holds the higher Awaira Score at 67/100, compared to CleverTap's 65/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 2-point gap that reflects meaningful differences in scale or traction.

Captions was founded by Gaurav Misra in 2021. CleverTap was founded by Sunil Thomas in 2013. Visit each company's profile on Awaira for a full founder biography.

Captions: Captions is an enterprise AI company founded in 2021 that develops video understanding and analysis technology. The platform uses computer vision and machine learning to automatically generate captions, transcripts, and metadata from video content at scale. Captions serves organizations across media, enterprise communications, and compliance-heavy industries that need to process large volumes of video efficiently. The company's core technology focuses on speech-to-text conversion, speaker identification, and content indexing to make video searchable and accessible. Its platform integrates with existing video infrastructure and content management systems, enabling automated compliance, accessibility, and discoverability workflows. Notable applications include internal communications, training video management, and regulatory compliance documentation. Captions has raised $100 million in total funding and achieved a $500 million valuation as of Series C stage. The company competes in the growing market for enterprise video AI alongside providers like Rev and other transcription platforms, while differentiating through video-specific capabilities and enterprise-grade infrastructure. The funding trajectory reflects investor confidence in the video accessibility and searchability market, though Not disclosed regarding specific customer counts or revenue metrics. Growth appears tied to increasing enterprise demand for automated video processing and compliance documentation. Captions addresses the enterprise need to make video content machine-readable and searchable through automated AI analysis rather than manual workflows. CleverTap: CleverTap is an Indian enterprise AI platform founded in 2013 that specializes in customer engagement and retention automation. The company provides a cloud-based platform enabling businesses to deliver personalized customer experiences across multiple channels including mobile, web, email, and push notifications. CleverTap's core technology leverages machine learning and behavioral analytics to segment audiences, predict customer churn, and automate targeted messaging campaigns. The platform combines customer data integration, real-time analytics, and AI-driven engagement tools, allowing enterprises to track user journeys and optimize conversion funnels. CleverTap serves global clients across e-commerce, financial services, gaming, and SaaS sectors. The company has achieved a $0.8 billion valuation following Series D funding rounds, with total funding reaching $303 million. This positions CleverTap among India's most well-funded enterprise AI companies. Competitively, CleverTap operates in the customer data platform and marketing automation space, competing with players like Segment, mParticle, and established marketing cloud providers. The company's differentiation centers on real-time personalization capabilities and mobile-first approach. CleverTap demonstrates consistent growth trajectory through enterprise customer expansion and platform feature development, having established offices across multiple continents including North America, Europe, and Asia-Pacific. CleverTap combines customer data platform functionality with AI-powered engagement automation, distinctly positioning itself for mobile-first markets and emerging economies.

CleverTap was founded first in 2013, giving it 8 years of additional market experience. Captions was founded later in 2021. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

Captions has approximately 150 employees, while CleverTap has approximately 450. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, Captions and CleverTap are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.