Celonis vs Freshworks

By valuation, Celonis is the larger company at $13B versus $3.2B — a 4x difference. Size can also be measured by team: Celonis employs 1000+ people while Freshworks has 7500 employees.

Celonis has raised more in total funding at $1.4B, compared to Freshworks's $400M — a gap of $1B. Combined, the two companies have completed 6 known funding rounds.

Celonis holds the higher Awaira Score at 90/100, compared to Freshworks's 76/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 14-point gap that reflects meaningful differences in scale or traction.

Celonis was founded by Alexander Rinke in 2011. Freshworks was founded by Girish Mathrubootham in 2010. Visit each company's profile on Awaira for a full founder biography.

Celonis: Celonis builds a process mining and execution management platform that uses machine learning to extract, visualise, and optimise business processes from event log data in enterprise systems including SAP, Oracle, Salesforce, and ServiceNow. The Munich company platform connects to enterprise software transaction records, reconstructs actual business process flows from data, identifies inefficiencies and compliance deviations, and provides AI-powered recommendations for process improvement.\n\nThe company raised approximately $1.4 billion including a $1 billion Series D round in 2021 from investors including Arena Holdings, Durable Capital, and T. Rowe Price, valuing it at $13 billion and making it one of Germany most valuable private technology companies. Celonis counts over 1,000 enterprise clients including Siemens, Uber, 3M, and Vodafone, with large deployments across order-to-cash, procure-to-pay, and accounts payable processes generating measurable working capital improvements and operational cost reductions.\n\nCelonis created the process mining software category and competes against SAP Signavio, IBM Process Mining, and Minit in a market it largely invented. The company has expanded from analytical process mining tools into execution management, embedding AI recommendations directly into enterprise workflows rather than producing reports for human review. This execution layer differentiates Celonis from pure analytics vendors and creates a stickier product that becomes embedded in operational processes rather than consumed as a standalone analysis tool. Freshworks: Freshworks is a publicly traded enterprise software company founded in 2010 that provides customer engagement and business operations platforms. The company develops cloud-based solutions including Freshdesk (customer support), Freshsales (CRM), Freshservice (IT service management), and Freshchat (conversational AI). These products incorporate AI capabilities for automation, predictive analytics, and intelligent routing to streamline customer service operations and sales workflows. The platform serves mid-market to enterprise customers across various industries including SaaS, technology, healthcare, and financial services. Freshworks went public on NASDAQ in October 2021 with a valuation of $3.2 billion. The company has raised $400 million in total funding across its lifecycle. In the competitive enterprise AI landscape, Freshworks positions itself against established players like Salesforce and Zendesk by offering modular, affordable cloud solutions with embedded AI features. Its approach emphasizes ease of implementation and user accessibility rather than complexity. The company has demonstrated consistent growth through both organic expansion and strategic acquisitions. Its multi-product suite enables cross-selling opportunities and increased customer lifetime value. Freshworks serves over 50,000 customers globally and maintains headquarters in San Francisco with significant development operations in India, reflecting its offshore-first business model for cost efficiency. Freshworks bundles multiple enterprise functions (support, sales, IT service management) with AI capabilities at lower price points than traditional competitors, targeting mid-market customers.

Freshworks was founded first in 2010, giving it 1 year of additional market experience. Celonis was founded later in 2011. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

Celonis has approximately 1000+ employees, while Freshworks has approximately 7500. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, Celonis and Freshworks are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.