Clari vs Freshworks

By valuation, Freshworks is the larger company at $3.2B versus $2.6B — a 1.2x difference. Size can also be measured by team: Clari employs 1500 people while Freshworks has 7500 employees.

Clari has raised more in total funding at $510M, compared to Freshworks's $400M — a gap of $110M. Combined, the two companies have completed 12 known funding rounds.

Clari holds the higher Awaira Score at 78/100, compared to Freshworks's 76/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 2-point gap that reflects meaningful differences in scale or traction.

Clari was founded by Andy Byrne in 2013. Freshworks was founded by Girish Mathrubootham in 2010. Visit each company's profile on Awaira for a full founder biography.

Clari: Clari is an enterprise AI platform founded in 2013 that specializes in revenue intelligence and pipeline management for B2B sales organizations. The company's core product uses artificial intelligence and machine learning to analyze sales data, customer interactions, and deal progression, providing real-time visibility into revenue forecasting and sales pipeline health. Clari's platform processes communication data from emails, calls, and meetings to identify deal risks, surface coaching opportunities, and predict revenue outcomes with greater accuracy than traditional forecasting methods. The company serves large enterprise sales organizations across multiple industries, helping sales leaders manage complex pipelines and improve forecast accuracy. Its technology integrates with existing CRM systems and sales tools, making it compatible with established enterprise software stacks. Clari has raised $510 million in total funding and achieved a $2.6 billion valuation while remaining private, indicating significant investor confidence in the revenue intelligence market opportunity. The company operates in a competitive landscape alongside platforms like Gong and Outreach, though Clari focuses specifically on pipeline visibility and forecast accuracy. Its growth trajectory reflects increasing enterprise demand for AI-driven sales intelligence solutions that move beyond basic CRM functionality to provide predictive analytics and actionable insights for revenue operations teams. Clari focuses specifically on revenue forecasting accuracy through AI analysis of deal data rather than conversation intelligence, differentiating it within the sales AI market. Freshworks: Freshworks is a publicly traded enterprise software company founded in 2010 that provides customer engagement and business operations platforms. The company develops cloud-based solutions including Freshdesk (customer support), Freshsales (CRM), Freshservice (IT service management), and Freshchat (conversational AI). These products incorporate AI capabilities for automation, predictive analytics, and intelligent routing to streamline customer service operations and sales workflows. The platform serves mid-market to enterprise customers across various industries including SaaS, technology, healthcare, and financial services. Freshworks went public on NASDAQ in October 2021 with a valuation of $3.2 billion. The company has raised $400 million in total funding across its lifecycle. In the competitive enterprise AI landscape, Freshworks positions itself against established players like Salesforce and Zendesk by offering modular, affordable cloud solutions with embedded AI features. Its approach emphasizes ease of implementation and user accessibility rather than complexity. The company has demonstrated consistent growth through both organic expansion and strategic acquisitions. Its multi-product suite enables cross-selling opportunities and increased customer lifetime value. Freshworks serves over 50,000 customers globally and maintains headquarters in San Francisco with significant development operations in India, reflecting its offshore-first business model for cost efficiency. Freshworks bundles multiple enterprise functions (support, sales, IT service management) with AI capabilities at lower price points than traditional competitors, targeting mid-market customers.

Freshworks was founded first in 2010, giving it 3 years of additional market experience. Clari was founded later in 2013. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

Clari has approximately 1500 employees, while Freshworks has approximately 7500. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, Clari and Freshworks are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.