Clari vs Gong

By valuation, Gong is the larger company at $4.5B versus $2.6B — a 1.7x difference. Size can also be measured by team: Clari employs 1500 people while Gong has 1500 employees.

Gong has raised more in total funding at $584M, compared to Clari's $510M — a gap of $74M. Combined, the two companies have completed 12 known funding rounds.

Gong holds the higher Awaira Score at 84/100, compared to Clari's 78/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 6-point gap that reflects meaningful differences in scale or traction.

Clari was founded by Andy Byrne in 2013. Gong was founded by Amit Bendov in 2015. Visit each company's profile on Awaira for a full founder biography.

Clari: Clari is an enterprise AI platform founded in 2013 that specializes in revenue intelligence and pipeline management for B2B sales organizations. The company's core product uses artificial intelligence and machine learning to analyze sales data, customer interactions, and deal progression, providing real-time visibility into revenue forecasting and sales pipeline health. Clari's platform processes communication data from emails, calls, and meetings to identify deal risks, surface coaching opportunities, and predict revenue outcomes with greater accuracy than traditional forecasting methods. The company serves large enterprise sales organizations across multiple industries, helping sales leaders manage complex pipelines and improve forecast accuracy. Its technology integrates with existing CRM systems and sales tools, making it compatible with established enterprise software stacks. Clari has raised $510 million in total funding and achieved a $2.6 billion valuation while remaining private, indicating significant investor confidence in the revenue intelligence market opportunity. The company operates in a competitive landscape alongside platforms like Gong and Outreach, though Clari focuses specifically on pipeline visibility and forecast accuracy. Its growth trajectory reflects increasing enterprise demand for AI-driven sales intelligence solutions that move beyond basic CRM functionality to provide predictive analytics and actionable insights for revenue operations teams. Clari focuses specifically on revenue forecasting accuracy through AI analysis of deal data rather than conversation intelligence, differentiating it within the sales AI market. Gong: Gong is an Israeli enterprise AI platform founded in 2015 that specializes in revenue intelligence for B2B sales and customer success teams. The company has raised $584M across multiple funding rounds and maintains a valuation of $4.5B as of its Series E stage. Gong's core platform uses artificial intelligence and machine learning to analyze customer interactions, including sales calls, emails, and meetings, extracting actionable insights to improve sales performance and deal outcomes. The technology transcribes and analyzes conversation data to identify patterns, coaching opportunities, and best practices. The platform serves enterprise customers across various industries, helping sales teams forecast pipeline accuracy, reduce deal slippage, and improve win rates. Gong competes in the revenue intelligence and conversation intelligence market alongside companies like Chorus and Salesloft. The platform integrates with common CRM systems and sales tools. The company has demonstrated significant growth trajectory, expanding its customer base and product capabilities since inception. Gong's approach focuses on making conversation data accessible and actionable for sales organizations. The platform has become a standard tool for enterprise sales operations, particularly among mid-market and enterprise software companies seeking data-driven sales optimization and revenue predictability. Gong converts unstructured conversation data into structured business intelligence for sales teams, enabling data-driven coaching and pipeline management at enterprise scale.

Clari was founded first in 2013, giving it 2 years of additional market experience. Gong was founded later in 2015. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

Both Clari and Gong report similar employee counts of approximately 1500. Team size is often a proxy for operational scale, though lean AI companies can punch well above their headcount.

Yes, Clari and Gong are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.