CleverTap vs D-ID

CleverTap has a disclosed valuation of $775M, while D-ID's valuation is not publicly available, making a direct size comparison difficult. CleverTap employs 450 people.

CleverTap has raised more in total funding at $303M, compared to D-ID's $48M — a gap of $255M. Combined, the two companies have completed 7 known funding rounds.

CleverTap holds the higher Awaira Score at 65/100, compared to D-ID's 58/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 7-point gap that reflects meaningful differences in scale or traction.

CleverTap was founded by Sunil Thomas in 2013. D-ID was founded by Gil Perry in 2017. Visit each company's profile on Awaira for a full founder biography.

CleverTap: CleverTap is an Indian enterprise AI platform founded in 2013 that specializes in customer engagement and retention automation. The company provides a cloud-based platform enabling businesses to deliver personalized customer experiences across multiple channels including mobile, web, email, and push notifications. CleverTap's core technology leverages machine learning and behavioral analytics to segment audiences, predict customer churn, and automate targeted messaging campaigns. The platform combines customer data integration, real-time analytics, and AI-driven engagement tools, allowing enterprises to track user journeys and optimize conversion funnels. CleverTap serves global clients across e-commerce, financial services, gaming, and SaaS sectors. The company has achieved a $0.8 billion valuation following Series D funding rounds, with total funding reaching $303 million. This positions CleverTap among India's most well-funded enterprise AI companies. Competitively, CleverTap operates in the customer data platform and marketing automation space, competing with players like Segment, mParticle, and established marketing cloud providers. The company's differentiation centers on real-time personalization capabilities and mobile-first approach. CleverTap demonstrates consistent growth trajectory through enterprise customer expansion and platform feature development, having established offices across multiple continents including North America, Europe, and Asia-Pacific. CleverTap combines customer data platform functionality with AI-powered engagement automation, distinctly positioning itself for mobile-first markets and emerging economies. D-ID: D-ID is an Israeli AI company founded in 2017 that specializes in generative AI technology for creating and animating digital humans. The company's core offering enables businesses to transform text, images, and audio into talking avatar videos through its proprietary deep learning algorithms. D-ID's platform uses deepfake technology for legitimate enterprise applications, allowing organizations to generate personalized video content at scale without requiring human actors or production crews. The company's primary products include its Creative Reality Studio, a web-based platform for creating talking head videos, and API solutions for developers integrating avatar generation into applications. Use cases span customer service automation, training and development, marketing personalization, and accessibility applications. D-ID has secured $48 million in total funding and operates at the Series B stage, with valuation not disclosed. In the competitive landscape of generative AI, D-ID differentiates itself through its focus on video generation and digital human creation, competing alongside broader generative AI platforms and specialized video synthesis companies. The company has demonstrated commercial traction with enterprise customer adoption across multiple industries. D-ID's growth trajectory reflects broader momentum in generative AI adoption, positioning it within the expanding market for AI-driven content creation and automation technologies. D-ID applies deepfake technology to create legitimate enterprise solutions for automated video content generation, distinguishing it within the generative AI market.

CleverTap was founded first in 2013, giving it 4 years of additional market experience. D-ID was founded later in 2017. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

CleverTap has approximately 450 employees, while D-ID has approximately 150. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, CleverTap and D-ID are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.