CleverTap vs Freshworks

By valuation, Freshworks is the larger company at $3.2B versus $775M — a 4.2x difference. Size can also be measured by team: CleverTap employs 450 people while Freshworks has 7500 employees.

Freshworks has raised more in total funding at $400M, compared to CleverTap's $303M — a gap of $97M. Combined, the two companies have completed 10 known funding rounds.

Freshworks holds the higher Awaira Score at 76/100, compared to CleverTap's 65/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 11-point gap that reflects meaningful differences in scale or traction.

CleverTap was founded by Sunil Thomas in 2013. Freshworks was founded by Girish Mathrubootham in 2010. Visit each company's profile on Awaira for a full founder biography.

CleverTap: CleverTap is an Indian enterprise AI platform founded in 2013 that specializes in customer engagement and retention automation. The company provides a cloud-based platform enabling businesses to deliver personalized customer experiences across multiple channels including mobile, web, email, and push notifications. CleverTap's core technology leverages machine learning and behavioral analytics to segment audiences, predict customer churn, and automate targeted messaging campaigns. The platform combines customer data integration, real-time analytics, and AI-driven engagement tools, allowing enterprises to track user journeys and optimize conversion funnels. CleverTap serves global clients across e-commerce, financial services, gaming, and SaaS sectors. The company has achieved a $0.8 billion valuation following Series D funding rounds, with total funding reaching $303 million. This positions CleverTap among India's most well-funded enterprise AI companies. Competitively, CleverTap operates in the customer data platform and marketing automation space, competing with players like Segment, mParticle, and established marketing cloud providers. The company's differentiation centers on real-time personalization capabilities and mobile-first approach. CleverTap demonstrates consistent growth trajectory through enterprise customer expansion and platform feature development, having established offices across multiple continents including North America, Europe, and Asia-Pacific. CleverTap combines customer data platform functionality with AI-powered engagement automation, distinctly positioning itself for mobile-first markets and emerging economies. Freshworks: Freshworks is a publicly traded enterprise software company founded in 2010 that provides customer engagement and business operations platforms. The company develops cloud-based solutions including Freshdesk (customer support), Freshsales (CRM), Freshservice (IT service management), and Freshchat (conversational AI). These products incorporate AI capabilities for automation, predictive analytics, and intelligent routing to streamline customer service operations and sales workflows. The platform serves mid-market to enterprise customers across various industries including SaaS, technology, healthcare, and financial services. Freshworks went public on NASDAQ in October 2021 with a valuation of $3.2 billion. The company has raised $400 million in total funding across its lifecycle. In the competitive enterprise AI landscape, Freshworks positions itself against established players like Salesforce and Zendesk by offering modular, affordable cloud solutions with embedded AI features. Its approach emphasizes ease of implementation and user accessibility rather than complexity. The company has demonstrated consistent growth through both organic expansion and strategic acquisitions. Its multi-product suite enables cross-selling opportunities and increased customer lifetime value. Freshworks serves over 50,000 customers globally and maintains headquarters in San Francisco with significant development operations in India, reflecting its offshore-first business model for cost efficiency. Freshworks bundles multiple enterprise functions (support, sales, IT service management) with AI capabilities at lower price points than traditional competitors, targeting mid-market customers.

Freshworks was founded first in 2010, giving it 3 years of additional market experience. CleverTap was founded later in 2013. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

CleverTap has approximately 450 employees, while Freshworks has approximately 7500. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, CleverTap and Freshworks are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.