CleverTap vs Gong

By valuation, Gong is the larger company at $4.5B versus $775M — a 5.8x difference. Size can also be measured by team: CleverTap employs 450 people while Gong has 1500 employees.

Gong has raised more in total funding at $584M, compared to CleverTap's $303M — a gap of $281M. Combined, the two companies have completed 10 known funding rounds.

Gong holds the higher Awaira Score at 84/100, compared to CleverTap's 65/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 19-point gap that reflects meaningful differences in scale or traction.

CleverTap was founded by Sunil Thomas in 2013. Gong was founded by Amit Bendov in 2015. Visit each company's profile on Awaira for a full founder biography.

CleverTap: CleverTap is an Indian enterprise AI platform founded in 2013 that specializes in customer engagement and retention automation. The company provides a cloud-based platform enabling businesses to deliver personalized customer experiences across multiple channels including mobile, web, email, and push notifications. CleverTap's core technology leverages machine learning and behavioral analytics to segment audiences, predict customer churn, and automate targeted messaging campaigns. The platform combines customer data integration, real-time analytics, and AI-driven engagement tools, allowing enterprises to track user journeys and optimize conversion funnels. CleverTap serves global clients across e-commerce, financial services, gaming, and SaaS sectors. The company has achieved a $0.8 billion valuation following Series D funding rounds, with total funding reaching $303 million. This positions CleverTap among India's most well-funded enterprise AI companies. Competitively, CleverTap operates in the customer data platform and marketing automation space, competing with players like Segment, mParticle, and established marketing cloud providers. The company's differentiation centers on real-time personalization capabilities and mobile-first approach. CleverTap demonstrates consistent growth trajectory through enterprise customer expansion and platform feature development, having established offices across multiple continents including North America, Europe, and Asia-Pacific. CleverTap combines customer data platform functionality with AI-powered engagement automation, distinctly positioning itself for mobile-first markets and emerging economies. Gong: Gong is an Israeli enterprise AI platform founded in 2015 that specializes in revenue intelligence for B2B sales and customer success teams. The company has raised $584M across multiple funding rounds and maintains a valuation of $4.5B as of its Series E stage. Gong's core platform uses artificial intelligence and machine learning to analyze customer interactions, including sales calls, emails, and meetings, extracting actionable insights to improve sales performance and deal outcomes. The technology transcribes and analyzes conversation data to identify patterns, coaching opportunities, and best practices. The platform serves enterprise customers across various industries, helping sales teams forecast pipeline accuracy, reduce deal slippage, and improve win rates. Gong competes in the revenue intelligence and conversation intelligence market alongside companies like Chorus and Salesloft. The platform integrates with common CRM systems and sales tools. The company has demonstrated significant growth trajectory, expanding its customer base and product capabilities since inception. Gong's approach focuses on making conversation data accessible and actionable for sales organizations. The platform has become a standard tool for enterprise sales operations, particularly among mid-market and enterprise software companies seeking data-driven sales optimization and revenue predictability. Gong converts unstructured conversation data into structured business intelligence for sales teams, enabling data-driven coaching and pipeline management at enterprise scale.

CleverTap was founded first in 2013, giving it 2 years of additional market experience. Gong was founded later in 2015. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

CleverTap has approximately 450 employees, while Gong has approximately 1500. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, CleverTap and Gong are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.