Overall Winner: yellow.ai·73/ 100

Helsing vs yellow.ai

In-depth comparison — valuation, funding, investors, founders & more

H
Helsing

🇩🇪 Germany · Gundbert Scherf

Series BEnterprise AIEst. 2021

Valuation

N/A

Total Funding

$209M

68
Awaira Score68/100

100-500 employees

Full Helsing Profile →
Winner
Y
yellow.ai

🇮🇳 India · Raghu Ravinutala

Series CEnterprise AIEst. 2016

Valuation

$1B

Total Funding

$102M

73
Awaira Score73/100

800 employees

Full yellow.ai Profile →
🔬

Analyst Summary

Generated from real data · No AI hallucinations

Both Helsing and yellow.ai compete directly in the Enterprise AI space, making this a head-to-head matchup within the same market segment. Helsing develops AI software for defence and intelligence applications, building real-time signal processing and sensor fusion systems that enhance situational awareness for military operators across air, land, and electronic warfare domains. yellow.

yellow.ai carries a known valuation of $1B, while Helsing's valuation has not been publicly disclosed. On the funding side, Helsing has raised $209M in total — $107M more than yellow.ai's $102M.

yellow.ai has 5 years more market experience, having been founded in 2016 compared to Helsing's 2021 founding. In terms of growth stage, Helsing is at Series B while yellow.ai is at Series C — a meaningful difference for investors evaluating risk and upside.

Helsing operates out of 🇩🇪 Germany while yellow.ai is based in 🇮🇳 India, giving each a distinct home-market advantage. On Awaira's 0–100 composite score, both companies are closely matched — Helsing scores 68 and yellow.ai scores 73.

Metrics Comparison

MetricHelsingyellow.ai
💰Valuation
N/A
$1B
📈Total Funding
$209MWINS
$102M
📅Founded
2021WINS
2016
🚀Stage
Series B
Series C
👥Employees
100-500
800
🌍Country
Germany
India
🏷️Category
Enterprise AI
Enterprise AI
Awaira Score
68
73WINS

Key Differences

📈

Funding gap: Helsing has raised $107M more ($209M vs $102M)

📅

Market experience: yellow.ai has 5 years more (founded 2016 vs 2021)

🚀

Growth stage: Helsing is at Series B vs yellow.ai at Series C

👥

Team size: Helsing has 100-500 employees vs yellow.ai's 800

🌍

Market base: 🇩🇪 Helsing (Germany) vs 🇮🇳 yellow.ai (India)

⚔️

Direct competitors: Both operate in the Enterprise AI market segment

Awaira Score: yellow.ai scores 73/100 vs Helsing's 68/100

Which Should You Choose?

Use these signals to make the right call

H

Choose Helsing if…

  • Stronger investor backing — raised $209M
  • Germany-based for regional compliance or proximity
  • Helsing develops AI software for defence and intelligence applications, building real-time signal processing and sensor fusion systems that enhance situational awareness for military operators across air, land, and electronic warfare domains
Y

Choose yellow.ai if…

Top Pick
  • Higher Awaira Score — 73/100 vs 68/100
  • More established by valuation ($1B)
  • More market experience — founded in 2016
  • India-based for regional compliance or proximity
  • yellow

Funding History

Helsing raised $209M across 0 rounds. yellow.ai raised $102M across 4 rounds.

Helsing

No public funding data available.

yellow.ai

Series C

Jan 2021

Lead: Sequoia Capital

$60M

Series B

Jan 2019

Lead: Accel Partners

$15M

Series A

Jan 2018

Lead: Accel Partners

$6M

Seed

Jan 2016

Investor Comparison

No shared investors detected between these two companies.

Unique to yellow.ai

Sequoia CapitalAccel PartnersYVentures

Users Also Compare

FAQ — Helsing vs yellow.ai

Is Helsing bigger than yellow.ai?
yellow.ai has a disclosed valuation of $1B, while Helsing's valuation is not publicly available, making a direct size comparison difficult. yellow.ai employs 800 people.
Which company raised more funding — Helsing or yellow.ai?
Helsing has raised more in total funding at $209M, compared to yellow.ai's $102M — a gap of $107M. Combined, the two companies have completed 4 known funding rounds.
Which company has a higher Awaira Score?
yellow.ai holds the higher Awaira Score at 73/100, compared to Helsing's 68/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 5-point gap that reflects meaningful differences in scale or traction.
Who founded Helsing vs yellow.ai?
Helsing was founded by Gundbert Scherf in 2021. yellow.ai was founded by Raghu Ravinutala in 2016. Visit each company's profile on Awaira for a full founder biography.
What does Helsing do vs yellow.ai?
Helsing: Helsing develops AI software for defence and intelligence applications, building real-time signal processing and sensor fusion systems that enhance situational awareness for military operators across air, land, and electronic warfare domains. The Munich and London company applies deep learning to radar, sonar, and other sensor data streams to identify threats, classify targets, and support human decision-making in time-critical operational environments.\n\nThe company raised approximately $209 million including a $209 million Series B round in 2023, one of the largest defence technology rounds in European history, with investors including General Catalyst and Accel. Helsing has secured contracts with the German Bundeswehr and other NATO member defence ministries, providing AI-enhanced signal processing modules that integrate with existing military sensor infrastructure. The company founder team combines former McKinsey partners with deep networks in European defence procurement.\n\nHelsing operates in the European defence AI market, which has expanded rapidly following the Russian invasion of Ukraine as NATO governments accelerated defence modernisation spending and AI integration into military systems. The company competes with Palantir, Anduril, and Shield AI in the broader defence AI space while occupying a specifically European market position that addresses sovereignty concerns about deploying US-based AI systems in sensitive military applications. Helsing explicitly European identity and compliance with EU data handling requirements give it access to defence contracts where non-European vendors face security vetting barriers. yellow.ai: yellow.ai is an India-based enterprise AI platform founded in 2016 that specializes in conversational AI and automation solutions for businesses. The company develops a cloud-based platform enabling organizations to build, deploy, and manage AI-powered chatbots and virtual assistants across multiple channels including voice, chat, and messaging applications. Its core technology focuses on natural language processing and machine learning to handle customer service, sales, and operational automation workflows. The platform serves enterprise clients across industries including banking, retail, telecommunications, and hospitality. yellow.ai's solution addresses customer engagement, lead qualification, complaint resolution, and internal process automation. The company operates in the competitive conversational AI market alongside players like Intercom, Drift, and others, differentiating through its multilingual capabilities and focus on emerging markets. As of its last funding round, yellow.ai achieved unicorn status with a $1.0 billion valuation and has raised $102 million across multiple funding rounds through Series C stage. The company has expanded its customer base and product capabilities, including sentiment analysis, intent recognition, and omnichannel deployment. Its growth trajectory reflects increasing enterprise demand for AI-driven customer experience automation and operational efficiency solutions in Asia-Pacific markets. yellow.ai combines conversational AI with omnichannel deployment specifically optimized for enterprises in emerging markets, particularly Asia.
Which company was founded first?
yellow.ai was founded first in 2016, giving it 5 years of additional market experience. Helsing was founded later in 2021. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.
Which company has more employees?
Helsing has approximately 100-500 employees, while yellow.ai has approximately 800. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.
Are Helsing and yellow.ai competitors?
Yes, Helsing and yellow.ai are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.