InVideo AI vs Kapwing

Neither company has publicly disclosed a valuation, making a definitive size comparison difficult. InVideo AI employs 200-500 people, while Kapwing has 50-200 employees.

InVideo AI has raised more in total funding at $52M, compared to Kapwing's $36M — a gap of $16M.

InVideo AI holds the higher Awaira Score at 65/100, compared to Kapwing's 55/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 10-point gap that reflects meaningful differences in scale or traction.

InVideo AI was founded by Sanket Shah in 2019. Kapwing was founded by Julia Enthoven in 2017. Visit each company's profile on Awaira for a full founder biography.

InVideo AI: InVideo AI develops an AI-powered video generation and editing platform that enables users to create professional-quality videos from text prompts, scripts, and existing media assets with minimal manual editing effort. The platform generates complete videos including scene selection, narration, music, and captions from text descriptions, and supports team collaboration on video projects at scale.\n\nThe company raised approximately 52 million USD and has built a user base exceeding 7 million creators and businesses globally, with strong adoption in India, the United States, and Southeast Asia. InVideo serves a broad market from individual content creators to marketing teams at enterprises who need high-volume video output without proportional increases in production headcount.\n\nAI-generated video is transitioning from novelty to production workflow tool as the quality of AI-generated scenes, narration synthesis, and automated editing reaches commercial viability thresholds. InVideo competes with Runway, Pictory, Synthesia, and a growing field of AI video tools, occupying the text-to-video for marketing and creator use cases rather than the cinematic or synthetic media segments targeted by more technically complex competitors. Kapwing: Kapwing provides a browser-based AI-powered video editing platform that enables content creators, marketing teams, and social media managers to produce, edit, and repurpose video content without professional editing software or technical expertise. The platform includes AI-powered tools for automatic subtitle generation, background removal, scene trimming, and content repurposing across social media formats.\n\nThe company raised approximately 36 million USD and serves millions of users globally, with a customer base spanning individual creators, education institutions, and marketing teams at consumer brands who need fast video turnaround without production budgets. Kapwing collaborative editing interface supports team-based workflows, distinguishing it from single-user editing tools.\n\nThe market for browser-based collaborative video editing is expanding rapidly as short-form video becomes the dominant content format across social platforms and as AI tools reduce the skill barrier for video production. Kapwing competes with CapCut, Adobe Express, and Canva Video, and while it faces strong competition from better-capitalized rivals, its early mover position in browser-based collaborative editing and its AI feature velocity have maintained it as a significant player in the creator tools market.

Kapwing was founded first in 2017, giving it 2 years of additional market experience. InVideo AI was founded later in 2019. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

InVideo AI has approximately 200-500 employees, while Kapwing has approximately 50-200. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, InVideo AI and Kapwing are direct competitors — both operate in the AI Video space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.