TomTom vs Atlan

Neither company has publicly disclosed a valuation, making a definitive size comparison difficult. TomTom employs 1000+ people, while Atlan has 200-500 employees.

Atlan has raised $78M in disclosed funding across 0 known rounds. TomTom's funding history is not publicly available.

Atlan holds the higher Awaira Score at 68/100, compared to TomTom's 62/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 6-point gap that reflects meaningful differences in scale or traction.

TomTom was founded by Harold Goddijn in 1991. Atlan was founded by Prukalpa Sankar in 2018. Visit each company's profile on Awaira for a full founder biography.

TomTom: TomTom is a Dutch location technology company that develops AI-powered mapping, navigation, and real-time traffic data products for automotive OEMs, fleet operators, and enterprise location services customers. The Amsterdam-listed company has evolved from consumer GPS devices into a B2B data and software business, supplying digital map data, live traffic intelligence, and navigation APIs to vehicle manufacturers for in-car systems and to enterprise developers building location-aware applications.\n\nPublicly traded on Euronext Amsterdam, TomTom divested its telematics business to focus on its digital map and automotive software divisions, partnering with Microsoft to build a next-generation AI map platform announced in 2023. The company supplies map data that underlies location services from a significant share of global automotive brands and maintains a map coverage network spanning over 185 countries. TomTom HD Maps and its RoadDNA localisation technology are positioned as foundational infrastructure for autonomous vehicle development.\n\nTomTom competes in the mapping data market against HERE Technologies, Google Maps Platform, and Mapbox, with differentiation in the automotive OEM segment where its decades of vehicle integration experience give it established supply chain relationships. The company is navigating a transition period in which traditional navigation revenue is declining as smartphones displace in-car navigation units, while automotive OEM software platforms and AI mapping represent the primary growth vectors. Its Microsoft collaboration for AI-enhanced mapping tools reflects a strategic bet on integrating large language model capabilities into location intelligence products. Atlan: Atlan is an active metadata platform and data workspace that enables data teams to discover, understand, and govern data assets across cloud warehouses, lakes, BI tools, and pipelines through an AI-powered catalog interface. The platform automatically crawls data infrastructure to build lineage graphs, enables natural language search over data assets, and enforces data governance policies through automated tagging and access controls.\n\nThe company raised approximately $78M in Series C funding from investors including Insight Partners and Sequoia India, and has built a global customer base of data-forward technology companies and enterprises. Atlan has emerged as a recognized leader in the data catalog market, competing with Alation, Collibra, and DataHub in the modern data stack ecosystem.\n\nAs cloud data infrastructure has proliferated, data discoverability and governance have become critical operational problems for engineering teams managing hundreds of data sources. Atlan's modern metadata-first approach and deep integrations with the contemporary data stack — Snowflake, dbt, Fivetran, Looker — position it well in a market where legacy catalog vendors have struggled to keep pace with infrastructure evolution.

TomTom was founded first in 1991, giving it 27 years of additional market experience. Atlan was founded later in 2018. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

TomTom has approximately 1000+ employees, while Atlan has approximately 200-500. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, TomTom and Atlan are direct competitors — both operate in the AI Data space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.