David Okuniev

Typeform builds an interactive data collection and survey platform that uses AI to enhance form creation, response quality, and data analysis, with a conversational one-question-at-a-time interface that consistently achieves higher completion rates than traditional multi-field form designs. The Barcelona company platform is used for surveys, lead generation, customer feedback, research, and application forms by businesses across marketing, HR, and product teams.\n\nThe company raised approximately $135 million including a Series C round from investors including General Atlantic, Salesforce Ventures, and Index Ventures. Typeform has grown to serve over 120,000 paying customers globally and processes billions of form responses annually, with AI features including AI question generation, response summarisation, and conversational follow-up capabilities added to the platform in recent years. The company integrated VideoAsk, its video-based async conversation product, as a complementary data collection tool targeting recruitment and customer success use cases.\n\nTypeform competes in the online survey and form market against SurveyMonkey, Google Forms, and Jotform, with differentiation on user experience design and completion rate optimisation. The addition of AI content generation features positions Typeform against newer AI form builders while employing its established customer base and form data network. The company Barcelona headquarters places it at the centre of Spain growing technology sector, and its global customer base reflects strong international adoption across North America, Europe, and Latin America.