Hyun Kim

Superb AI provides an AI data labelling and dataset management platform that combines annotation tools with AI-assisted labelling automation, quality assurance workflows, and dataset analytics for computer vision AI development teams. The Seoul and San Francisco company Suite product covers image, video, and 3D point cloud annotation across bounding box, segmentation, keypoint, and polygon annotation types, targeting autonomous vehicle, robotics, and AI product companies that require high-quality labelled datasets at scale.\n\nThe company raised approximately $70 million in a Series C round from investors including SoftBank Ventures Asia, Kakao Ventures, and Madrona Venture Group. Superb AI has expanded its platform beyond annotation tooling to include dataset management, model evaluation, and AI-assisted label suggestion that reduces the manual effort required per annotation through model-assisted pre-labelling followed by human review.\n\nSuperb AI competes in the AI data platform market against Scale AI, Labelbox, Encord, and V7, as well as annotation services providers that offer managed labelling workforce services. Its Korean origin has provided access to the automotive and manufacturing AI market in Korea, where companies including Hyundai, Kia, and LG Electronics are significant purchasers of AI training data and annotation services. The company dual San Francisco and Seoul presence reflects its strategy of serving both Korean enterprise clients and the global AI development market from a single platform.