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Early StageEst. 2006

Greycroft

3 AI companies in their portfolio

🇺🇸USA·Dana Settle, Ian Sigalow

$5B

Awaira Score

out of 100

Greycroft focuses on AI, Consumer, Media. They typically invest at the Early Stage stage. With $5B under management, they've got the firepower to write big checks. They've backed 3 AI companies so far.

Investment Strategy Analysis

Greycroft operates a thesis-driven portfolio concentrated in AI, Consumer, Media, with a geographic base in USA. By concentrating on Early Stage deals, the firm has developed pattern recognition and network advantages at that particular stage of the funding lifecycle. Managing $5B across 3 known investments suggests a concentrated, high-conviction approach to AI investing. The firm holds a solid position among tracked AI investors, with room to grow its footprint in the ecosystem.

Score

68/100

AUM

$5B

Portfolio Size

3

Founded

2006

Stage Focus

Early Stage

Country

🇺🇸 USA

$5B

Total capital managed

3

Companies backed

Early Stage

Preferred investment stage

Sum of all tracked company valuations

$6.7B

AIConsumerMedia

About Greycroft

Greycroft is a early-stage venture capital firm founded in 2006, headquartered in USA, managing approximately $5B in assets under management. The firm concentrates on AI, Consumer, Media, deploying capital primarily at the early stage level. Notable AI portfolio companies include Bumble, Huffington Post, TheRealReal. Greycroft has participated in 5 funding rounds tracked by Awaira, deploying capital across AI, Consumer, Media sectors. The firm's investment strategy emphasizes consumer-facing AI products and platforms. Awaira assigns Greycroft an investor score of 68/100 based on portfolio strength, AI sector exposure, and market activity. The firm investment thesis centers on identifying AI companies that demonstrate strong technical moats, clear paths to revenue, and potential for category leadership within their respective segments. Greycroft evaluates opportunities based on team quality, market timing, technology differentiation, and capital efficiency. Portfolio companies including Bumble, Huffington Post, TheRealReal reflect the firm emphasis on backing founders who combine deep technical expertise with commercial execution capability.

Founded: 2006

AI Video
1
AI Legal
1
AI Finance
1

Portfolio Metrics

Companies

3

Categories

3

Top Sector

AI Video (1)

Avg Score

75/100

Menlo Ventures (2)Benchmark (1)Founders Factory (1)Maven Ventures (1)

Rounds Led(1)

Series ALead Investor

Jan 2017

$15M

Greycroft is a early-stage venture capital firm founded in 2006, headquartered in USA, managing approximately $5B in assets under management. The firm concentrates on AI, Consumer, Media, deploying capital primarily at the early stage level. Notable AI portfolio companies include Bumble, Huffington Post, TheRealReal. Greycroft has participated in 5 funding rounds tracked by Awaira, deploying capital across AI, Consumer, Media sectors. The firm's investment strategy emphasizes consumer-facing AI products and platforms. Awaira assigns Greycroft an investor score of 68/100 based on portfolio strength, AI sector exposure, and market activity. The firm investment thesis centers on identifying AI companies that demonstrate strong technical moats, clear paths to revenue, and potential for category leadership within their respective segments. Greycroft evaluates opportunities based on team quality, market timing, technology differentiation, and capital efficiency. Portfolio companies including Bumble, Huffington Post, TheRealReal reflect the firm emphasis on backing founders who combine deep technical expertise with commercial execution capability.

Dana Settle, Ian Sigalow

Investment Track Record

AUM

$5B

Notable Deal

Greycroft is a early-stage venture capital firm fo...

Founded

2006

Stage

Early Stage

Greycroft manages $5B, deploying capital with conviction into AI opportunities that match their thesis.

Frequently Asked Questions

What is Greycroft's AUM?
Greycroft manages approximately $5B in assets under management, deploying capital across AI and technology companies at various growth stages.
What sectors does Greycroft focus on?
The firm's investment thesis centers on AI, Consumer, Media — sectors where they have built deep expertise and strong deal flow.
How many portfolio companies does Greycroft have?
There are 3 portfolio companies on record for Greycroft. This figure covers publicly known investments — stealth-mode and unannounced deals are not included.
What stage does Greycroft invest in?
Greycroft primarily writes checks at the Early Stage stage, though like most active funds, they may participate in adjacent rounds when the opportunity fits.
What is Greycroft's most notable investment?
Greycroft is a early-stage venture capital firm founded in 2006, headquartered in USA, managing approximately $5B in assets under management. The firm concentrates on AI, Consumer, Media, deploying capital primarily at the early stage level. Notable AI portfolio companies include Bumble, Huffington Post, TheRealReal. Greycroft has participated in 5 funding rounds tracked by Awaira, deploying capital across AI, Consumer, Media sectors. The firm's investment strategy emphasizes consumer-facing AI products and platforms. Awaira assigns Greycroft an investor score of 68/100 based on portfolio strength, AI sector exposure, and market activity. The firm investment thesis centers on identifying AI companies that demonstrate strong technical moats, clear paths to revenue, and potential for category leadership within their respective segments. Greycroft evaluates opportunities based on team quality, market timing, technology differentiation, and capital efficiency. Portfolio companies including Bumble, Huffington Post, TheRealReal reflect the firm emphasis on backing founders who combine deep technical expertise with commercial execution capability. — that is widely considered Greycroft's marquee bet. It captures the kind of opportunity the firm consistently seeks out.