Greycroft
3 AI companies in their portfolio
$5B
Awaira Score
out of 100
Greycroft focuses on AI, Consumer, Media. They typically invest at the Early Stage stage. With $5B under management, they've got the firepower to write big checks. They've backed 3 AI companies so far.
Investment Strategy Analysis
Greycroft operates a thesis-driven portfolio concentrated in AI, Consumer, Media, with a geographic base in USA. By concentrating on Early Stage deals, the firm has developed pattern recognition and network advantages at that particular stage of the funding lifecycle. Managing $5B across 3 known investments suggests a concentrated, high-conviction approach to AI investing. The firm holds a solid position among tracked AI investors, with room to grow its footprint in the ecosystem.
Score
68/100
AUM
$5B
Portfolio Size
3
Founded
2006
Stage Focus
Early Stage
Country
🇺🇸 USA
Assets Under Mgmt
$5B
Total capital managed
Portfolio Companies
3
Companies backed
Stage Focus
Early Stage
Preferred investment stage
Estimated Portfolio Value
Sum of all tracked company valuations
$6.7B
Focus Areas
About Greycroft
Greycroft is a early-stage venture capital firm founded in 2006, headquartered in USA, managing approximately $5B in assets under management. The firm concentrates on AI, Consumer, Media, deploying capital primarily at the early stage level. Notable AI portfolio companies include Bumble, Huffington Post, TheRealReal. Greycroft has participated in 5 funding rounds tracked by Awaira, deploying capital across AI, Consumer, Media sectors. The firm's investment strategy emphasizes consumer-facing AI products and platforms. Awaira assigns Greycroft an investor score of 68/100 based on portfolio strength, AI sector exposure, and market activity. The firm investment thesis centers on identifying AI companies that demonstrate strong technical moats, clear paths to revenue, and potential for category leadership within their respective segments. Greycroft evaluates opportunities based on team quality, market timing, technology differentiation, and capital efficiency. Portfolio companies including Bumble, Huffington Post, TheRealReal reflect the firm emphasis on backing founders who combine deep technical expertise with commercial execution capability.
Founded: 2006
Investment Focus
Portfolio Companies(3)
Portfolio Metrics
Companies
3
Categories
3
Top Sector
AI Video (1)
Avg Score
75/100
Frequently Co-Invests With
Rounds Led(1)
Jan 2017
$15M
Notable Deal
Greycroft is a early-stage venture capital firm founded in 2006, headquartered in USA, managing approximately $5B in assets under management. The firm concentrates on AI, Consumer, Media, deploying capital primarily at the early stage level. Notable AI portfolio companies include Bumble, Huffington Post, TheRealReal. Greycroft has participated in 5 funding rounds tracked by Awaira, deploying capital across AI, Consumer, Media sectors. The firm's investment strategy emphasizes consumer-facing AI products and platforms. Awaira assigns Greycroft an investor score of 68/100 based on portfolio strength, AI sector exposure, and market activity. The firm investment thesis centers on identifying AI companies that demonstrate strong technical moats, clear paths to revenue, and potential for category leadership within their respective segments. Greycroft evaluates opportunities based on team quality, market timing, technology differentiation, and capital efficiency. Portfolio companies including Bumble, Huffington Post, TheRealReal reflect the firm emphasis on backing founders who combine deep technical expertise with commercial execution capability.
Key Partners
Dana Settle, Ian Sigalow
Investment Track Record
AUM
$5B
Notable Deal
Greycroft is a early-stage venture capital firm fo...
Founded
2006
Stage
Early Stage
Greycroft manages $5B, deploying capital with conviction into AI opportunities that match their thesis.
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