Entropik

Entropik's valuation is not publicly disclosed.

Investor information for Entropik is not publicly available at this time.

No public funding round data is currently available for Entropik.

Entropik has approximately 100-500 employees.

Entropik is an emotion AI and consumer research platform that uses facial coding, eye tracking, voice emotion analysis, and neuroimaging-inspired techniques to measure subconscious consumer responses to advertisements, product packaging, and in-store experiences. The platform provides market researchers and brand teams with quantitative emotional engagement metrics that complement traditional survey-based consumer research methods.\n\nThe company raised approximately $25M in Series B funding from investors including Ankur Capital and YourNest, and serves consumer goods companies, media agencies, and market research firms globally that want to understand emotional drivers of purchase decisions beyond what surveys can capture. Entropik's Affect Lab and Decode platforms automate the collection and analysis of non-conscious consumer responses at a scale and speed that in-lab research cannot match.\n\nConsumer insights is a multi-billion dollar market globally, and the shift toward digital advertising has created strong demand for more granular engagement measurement than view counts and click rates provide. Entropik's biometric and behavioral measurement approach offers a fundamentally different data source — one that captures the emotional responses that drive brand preference and purchase intent beneath stated survey answers.