CleverTap vs Cohere

By valuation, Cohere is the larger company at $5.5B versus $775M — a 7.1x difference. Size can also be measured by team: CleverTap employs 450 people while Cohere has 500 employees.

Cohere has raised more in total funding at $445M, compared to CleverTap's $303M — a gap of $142M. Combined, the two companies have completed 9 known funding rounds.

Cohere holds the higher Awaira Score at 83/100, compared to CleverTap's 65/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 18-point gap that reflects meaningful differences in scale or traction.

CleverTap was founded by Sunil Thomas in 2013. Cohere was founded by Aidan Gomez in 2019. Visit each company's profile on Awaira for a full founder biography.

CleverTap: CleverTap is an Indian enterprise AI platform founded in 2013 that specializes in customer engagement and retention automation. The company provides a cloud-based platform enabling businesses to deliver personalized customer experiences across multiple channels including mobile, web, email, and push notifications. CleverTap's core technology leverages machine learning and behavioral analytics to segment audiences, predict customer churn, and automate targeted messaging campaigns. The platform combines customer data integration, real-time analytics, and AI-driven engagement tools, allowing enterprises to track user journeys and optimize conversion funnels. CleverTap serves global clients across e-commerce, financial services, gaming, and SaaS sectors. The company has achieved a $0.8 billion valuation following Series D funding rounds, with total funding reaching $303 million. This positions CleverTap among India's most well-funded enterprise AI companies. Competitively, CleverTap operates in the customer data platform and marketing automation space, competing with players like Segment, mParticle, and established marketing cloud providers. The company's differentiation centers on real-time personalization capabilities and mobile-first approach. CleverTap demonstrates consistent growth trajectory through enterprise customer expansion and platform feature development, having established offices across multiple continents including North America, Europe, and Asia-Pacific. CleverTap combines customer data platform functionality with AI-powered engagement automation, distinctly positioning itself for mobile-first markets and emerging economies. Cohere: Cohere is a Canadian enterprise AI company founded in 2019 that develops large language models (LLMs) and generative AI solutions for business applications. The company provides API access to proprietary language models designed for tasks including text generation, semantic search, classification, and summarization. Cohere's platform enables enterprises to integrate advanced natural language processing capabilities into existing workflows without building AI infrastructure from scratch. The company positions itself in the competitive LLM market alongside OpenAI, Anthropic, and other model developers, differentiating through enterprise-focused features, customization options, and emphasis on responsible AI deployment. Cohere's models power applications across customer service, content generation, document analysis, and knowledge management sectors. As of its Series D funding round, Cohere has raised $445 million in total funding, achieving a valuation of $5.5 billion. The company operates primarily in the cloud-based AI services space, offering both API-based access and custom model fine-tuning for enterprise clients. Notable adoption has emerged from financial services, technology, and professional services sectors, though specific customer names remain largely undisclosed in public statements. The company competes on technical capability, deployment flexibility, and enterprise support infrastructure rather than consumer brand recognition, reflecting its B2B strategic focus and positioning within the rapidly expanding generative AI market for institutional buyers. Cohere focuses exclusively on enterprise applications of language models rather than consumer-facing products, emphasizing customization and responsible deployment for institutional clients.

CleverTap was founded first in 2013, giving it 6 years of additional market experience. Cohere was founded later in 2019. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

CleverTap has approximately 450 employees, while Cohere has approximately 500. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, CleverTap and Cohere are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.