Gong vs SafetyCulture

By valuation, Gong is the larger company at $4.5B versus $1.7B — a 2.6x difference. Size can also be measured by team: Gong employs 1500 people while SafetyCulture has 1000+ employees.

Gong has raised more in total funding at $584M, compared to SafetyCulture's $233M — a gap of $351M. Combined, the two companies have completed 6 known funding rounds.

Gong holds the higher Awaira Score at 84/100, compared to SafetyCulture's 83/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 1-point gap that reflects meaningful differences in scale or traction.

Gong was founded by Amit Bendov in 2015. SafetyCulture was founded by Luke Anear in 2004. Visit each company's profile on Awaira for a full founder biography.

Gong: Gong is an Israeli enterprise AI platform founded in 2015 that specializes in revenue intelligence for B2B sales and customer success teams. The company has raised $584M across multiple funding rounds and maintains a valuation of $4.5B as of its Series E stage. Gong's core platform uses artificial intelligence and machine learning to analyze customer interactions, including sales calls, emails, and meetings, extracting actionable insights to improve sales performance and deal outcomes. The technology transcribes and analyzes conversation data to identify patterns, coaching opportunities, and best practices. The platform serves enterprise customers across various industries, helping sales teams forecast pipeline accuracy, reduce deal slippage, and improve win rates. Gong competes in the revenue intelligence and conversation intelligence market alongside companies like Chorus and Salesloft. The platform integrates with common CRM systems and sales tools. The company has demonstrated significant growth trajectory, expanding its customer base and product capabilities since inception. Gong's approach focuses on making conversation data accessible and actionable for sales organizations. The platform has become a standard tool for enterprise sales operations, particularly among mid-market and enterprise software companies seeking data-driven sales optimization and revenue predictability. Gong converts unstructured conversation data into structured business intelligence for sales teams, enabling data-driven coaching and pipeline management at enterprise scale. SafetyCulture: SafetyCulture builds an AI-powered workplace operations platform that enables frontline teams across construction, manufacturing, hospitality, and logistics to conduct inspections, report incidents, and manage compliance workflows through mobile-first tools. The Sydney company iAuditor product is the most widely used workplace inspection app in the world, with millions of inspections completed monthly across global enterprise and SMB clients seeking to improve workplace safety and operational consistency.\n\nThe company raised approximately $233 million including a Series D led by TDM Growth Partners and Tiger Global, reaching a valuation of $1.7 billion. SafetyCulture reports over 75,000 paying customers in over 150 countries using the platform for safety inspections, equipment checklists, and operational standards compliance. The company has added AI features to its platform including AI-generated inspection templates and anomaly detection in inspection data that surfaces recurring issues for operations managers.\n\nSafetyCulture competes in the operational excellence and EHS software market against Intelex, Cority, and Velociti, as well as workflow automation tools including Doforms and GoFormz. The company mobile-first design and freemium distribution model have driven viral adoption among frontline workers in industries where paper checklists remain the norm, creating a large installed base that provides competitive advantage through network effects in inspection template sharing and benchmark data. SafetyCulture Townsville origin story and its growth to a global enterprise platform is considered one of the most significant technology company outcomes from regional Australia.

SafetyCulture was founded first in 2004, giving it 11 years of additional market experience. Gong was founded later in 2015. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

Gong has approximately 1500 employees, while SafetyCulture has approximately 1000+. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, Gong and SafetyCulture are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.