Gong vs SafetyCulture

By valuation, Gong is the larger company at $4.5B versus $1.7B — a 2.6x difference. Size can also be measured by team: Gong employs 1500 people while SafetyCulture has 1000+ employees.

Gong has raised more in total funding at $584M, compared to SafetyCulture's $370M — a gap of $214M. Combined, the two companies have completed 7 known funding rounds.

Gong leads with an Awaira Score of 84/100, while SafetyCulture sits at 83/100. That 1-point gap reflects real differences in funding, scale, and traction — it's not a vanity metric.

Gong was founded by Amit Bendov in 2015. SafetyCulture was founded by Luke Anear in 2004. Visit each company's profile on Awaira for a full founder biography.

Gong: Gong is an Israeli enterprise AI platform founded in 2015 that specializes in revenue intelligence for B2B sales and customer success teams. The company has raised $584M across multiple funding rounds and maintains a valuation of $4.5B as of its Series E stage. Gong's core platform uses artificial intelligence and machine learning to analyze customer interactions, including sales calls, emails, and meetings, extracting actionable insights to improve sales performance and deal outcomes. The technology transcribes and analyzes conversation data to identify patterns, coaching opportunities, and best practices. The platform serves enterprise customers across various industries, helping sales teams forecast pipeline accuracy, reduce deal slippage, and improve win rates. Gong competes in the revenue intelligence and conversation intelligence market alongside companies like Chorus and Salesloft. The platform integrates with common CRM systems and sales tools. The company has demonstrated significant growth trajectory, expanding its customer base and product capabilities since inception. Gong's approach focuses on making conversation data accessible and actionable for sales organizations. The platform has become a standard tool for enterprise sales operations, particularly among mid-market and enterprise software companies seeking data-driven sales optimization and revenue predictability. Gong converts unstructured conversation data into structured business intelligence for sales teams, enabling data-driven coaching and pipeline management at enterprise scale. SafetyCulture: SafetyCulture builds an AI-powered workplace operations platform that enables frontline teams across construction, manufacturing, hospitality, and logistics to conduct inspections, report incidents, and manage compliance workflows through mobile-first tools. The Sydney company iAuditor product is the most widely used workplace inspection app in the world, with millions of inspections completed monthly across global enterprise and SMB clients seeking to improve workplace safety and operational consistency.\n\nThe company raised approximately $233 million including a Series D led by TDM Growth Partners and Tiger Global, reaching a valuation of $1.7 billion. SafetyCulture reports over 75,000 paying customers in over 150 countries using the platform for safety inspections, equipment checklists, and operational standards compliance. The company has added AI features to its platform including AI-generated inspection templates and anomaly detection in inspection data that surfaces recurring issues for operations managers.\n\nSafetyCulture competes in the operational excellence and EHS software market against Intelex, Cority, and Velociti, as well as workflow automation tools including Doforms and GoFormz. The company mobile-first design and freemium distribution model have driven viral adoption among frontline workers in industries where paper checklists remain the norm, creating a large installed base that provides competitive advantage through network effects in inspection template sharing and benchmark data. SafetyCulture Townsville origin story and its growth to a global enterprise platform is considered one of the most significant technology company outcomes from regional Australia.

SafetyCulture got there first, launching in 2004 — that's 11 years of extra runway. Gong didn't arrive until 2015. In AI, that kind of head start means more training data, deeper customer relationships, and a bigger talent moat.

Gong has about 1500 employees; SafetyCulture has about 1000+. A bigger team usually means more revenue or heavier VC backing, but in AI, small teams can build at massive scale.

Yes — they're direct rivals. Both Gong and SafetyCulture compete in Enterprise AI, targeting many of the same buyers. If you're evaluating one, you should be looking at the other.