CleverTap vs Grammarly

By valuation, Grammarly is the larger company at $13B versus $775M — a 16.8x difference. Size can also be measured by team: CleverTap employs 450 people while Grammarly has 2500 employees.

Grammarly has raised more in total funding at $545M, compared to CleverTap's $303M — a gap of $242M. Combined, the two companies have completed 10 known funding rounds.

Grammarly holds the higher Awaira Score at 88/100, compared to CleverTap's 65/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 23-point gap that reflects meaningful differences in scale or traction.

CleverTap was founded by Sunil Thomas in 2013. Grammarly was founded by Alex Shevchenko in 2009. Visit each company's profile on Awaira for a full founder biography.

CleverTap: CleverTap is an Indian enterprise AI platform founded in 2013 that specializes in customer engagement and retention automation. The company provides a cloud-based platform enabling businesses to deliver personalized customer experiences across multiple channels including mobile, web, email, and push notifications. CleverTap's core technology leverages machine learning and behavioral analytics to segment audiences, predict customer churn, and automate targeted messaging campaigns. The platform combines customer data integration, real-time analytics, and AI-driven engagement tools, allowing enterprises to track user journeys and optimize conversion funnels. CleverTap serves global clients across e-commerce, financial services, gaming, and SaaS sectors. The company has achieved a $0.8 billion valuation following Series D funding rounds, with total funding reaching $303 million. This positions CleverTap among India's most well-funded enterprise AI companies. Competitively, CleverTap operates in the customer data platform and marketing automation space, competing with players like Segment, mParticle, and established marketing cloud providers. The company's differentiation centers on real-time personalization capabilities and mobile-first approach. CleverTap demonstrates consistent growth trajectory through enterprise customer expansion and platform feature development, having established offices across multiple continents including North America, Europe, and Asia-Pacific. CleverTap combines customer data platform functionality with AI-powered engagement automation, distinctly positioning itself for mobile-first markets and emerging economies. Grammarly: Grammarly is an AI-powered writing assistance platform founded in 2009 that provides real-time grammar, spelling, punctuation, and style corrections across digital communication channels. The company offers both consumer and enterprise products, including browser extensions, desktop applications, and web-based editors that integrate with email clients, messaging platforms, and document editors like Google Docs and Microsoft Office. The platform uses machine learning and natural language processing to analyze writing for clarity, engagement, and delivery. Beyond basic grammar, Grammarly detects tone issues, provides vocabulary suggestions, and offers plagiarism detection in premium tiers. The enterprise version, Grammarly Business, targets organizations seeking to standardize communication quality across teams. As of recent valuations, Grammarly reached a $13.0 billion valuation with $545 million in total funding, positioning it as one of the most heavily funded AI writing tools. The company competes with tools like Microsoft Editor and emerging AI writing assistants powered by large language models. Grammarly serves millions of users globally, including students, professionals, and corporate teams. The platform's growth has accelerated with increasing demand for workplace writing tools and AI-assisted productivity software. The company remains privately held, having declined a reported acquisition offer from Microsoft in 2021. Its competitive advantage lies in its large user base generating training data and its focused specialization in writing assistance. Grammarly's $13B valuation reflects the substantial market demand for AI-powered writing assistance tools integrated into everyday digital workflows.

Grammarly was founded first in 2009, giving it 4 years of additional market experience. CleverTap was founded later in 2013. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

CleverTap has approximately 450 employees, while Grammarly has approximately 2500. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, CleverTap and Grammarly are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.