Entropik vs Atlan

Neither company has publicly disclosed a valuation, making a definitive size comparison difficult. Entropik employs 100-500 people, while Atlan has 200-500 employees.

Atlan has raised more in total funding at $78M, compared to Entropik's $25M — a gap of $53M.

Atlan holds the higher Awaira Score at 68/100, compared to Entropik's 60/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 8-point gap that reflects meaningful differences in scale or traction.

Entropik was founded by Ranjan Kumar in 2016. Atlan was founded by Prukalpa Sankar in 2018. Visit each company's profile on Awaira for a full founder biography.

Entropik: Entropik is an emotion AI and consumer research platform that uses facial coding, eye tracking, voice emotion analysis, and neuroimaging-inspired techniques to measure subconscious consumer responses to advertisements, product packaging, and in-store experiences. The platform provides market researchers and brand teams with quantitative emotional engagement metrics that complement traditional survey-based consumer research methods.\n\nThe company raised approximately $25M in Series B funding from investors including Ankur Capital and YourNest, and serves consumer goods companies, media agencies, and market research firms globally that want to understand emotional drivers of purchase decisions beyond what surveys can capture. Entropik's Affect Lab and Decode platforms automate the collection and analysis of non-conscious consumer responses at a scale and speed that in-lab research cannot match.\n\nConsumer insights is a multi-billion dollar market globally, and the shift toward digital advertising has created strong demand for more granular engagement measurement than view counts and click rates provide. Entropik's biometric and behavioral measurement approach offers a fundamentally different data source — one that captures the emotional responses that drive brand preference and purchase intent beneath stated survey answers. Atlan: Atlan is an active metadata platform and data workspace that enables data teams to discover, understand, and govern data assets across cloud warehouses, lakes, BI tools, and pipelines through an AI-powered catalog interface. The platform automatically crawls data infrastructure to build lineage graphs, enables natural language search over data assets, and enforces data governance policies through automated tagging and access controls.\n\nThe company raised approximately $78M in Series C funding from investors including Insight Partners and Sequoia India, and has built a global customer base of data-forward technology companies and enterprises. Atlan has emerged as a recognized leader in the data catalog market, competing with Alation, Collibra, and DataHub in the modern data stack ecosystem.\n\nAs cloud data infrastructure has proliferated, data discoverability and governance have become critical operational problems for engineering teams managing hundreds of data sources. Atlan's modern metadata-first approach and deep integrations with the contemporary data stack — Snowflake, dbt, Fivetran, Looker — position it well in a market where legacy catalog vendors have struggled to keep pace with infrastructure evolution.

Entropik was founded first in 2016, giving it 2 years of additional market experience. Atlan was founded later in 2018. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

Entropik has approximately 100-500 employees, while Atlan has approximately 200-500. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, Entropik and Atlan are direct competitors — both operate in the AI Data space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.