Figure AI vs GreyOrange

By valuation, Figure AI is the larger company at $39B versus $1B — a 39x difference. Size can also be measured by team: Figure AI employs 450 people while GreyOrange has 500+ employees.

Figure AI has raised more in total funding at $1.9B, compared to GreyOrange's $300M — a gap of $1.6B. Combined, the two companies have completed 3 known funding rounds.

Figure AI holds the higher Awaira Score at 95/100, compared to GreyOrange's 90/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 5-point gap that reflects meaningful differences in scale or traction.

Figure AI was founded by Brett Adcock in 2022. GreyOrange was founded by Akash Gupta in 2011. Visit each company's profile on Awaira for a full founder biography.

Figure AI: Figure AI is a robotics company founded in 2022 that develops humanoid robots designed for industrial and commercial applications. The company focuses on creating general-purpose robots capable of performing complex physical tasks in real-world environments. Figure AI's primary technology centers on advanced robotics, artificial intelligence, and machine learning systems that enable autonomous operation and human-robot collaboration. The company has raised $1.9 billion in funding across multiple rounds, achieving a valuation of $39 billion as of its Series C stage, reflecting significant investor confidence in the humanoid robotics sector. This valuation places Figure AI among the most valuable robotics startups globally. The company's approach emphasizes practical deployment in industries facing labor shortages and operational challenges. Figure AI competes in the growing humanoid robotics market alongside companies developing similar technologies. The company's competitive positioning is strengthened by substantial capital resources enabling rapid research and development. Figure AI has demonstrated prototypes and engaged with potential enterprise customers across manufacturing, logistics, and service sectors, though specific customer details remain largely confidential. The company's growth trajectory reflects the broader acceleration in AI-enabled robotics investment. Figure AI's development timeline suggests advancement toward commercial deployment, with the robotics industry expecting increased real-world implementations in the coming years. Figure AI has achieved unicorn status within two years of founding, indicating rapid progress in humanoid robotics commercialization despite the sector's technical complexity. GreyOrange: GreyOrange is an AI-powered warehouse robotics and fulfillment orchestration company that deploys mobile robots, AI software, and integration services to automate order fulfillment in e-commerce, retail, and third-party logistics warehouses globally. The company's Ranger robot series and GreyMatter AI platform work together to optimize task allocation, traffic management, and inventory placement across automated fulfillment centers.\n\nThe company raised approximately $300M and achieved a unicorn-level valuation, with deployments at major global retailers and logistics companies in the United States, Europe, and Asia. GreyOrange has established a strong position in the US warehouse robotics market, competing with Symbotic, Locus Robotics, and 6 River Systems for large enterprise fulfillment automation contracts.\n\nFulfillment automation has become a strategic imperative for retailers and logistics companies managing the scale and speed requirements of modern e-commerce. GreyOrange's dual strength in both hardware robotics and AI orchestration software gives it an integrated offering that is difficult for pure hardware or pure software competitors to replicate without substantial investment in the adjacent capability.

GreyOrange was founded first in 2011, giving it 11 years of additional market experience. Figure AI was founded later in 2022. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

Figure AI has approximately 450 employees, while GreyOrange has approximately 500+. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, Figure AI and GreyOrange are direct competitors — both operate in the AI Robotics space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.