Gong vs Celonis

By valuation, Celonis is the larger company at $13B versus $4.5B — a 2.9x difference. Size can also be measured by team: Gong employs 1500 people while Celonis has 1000+ employees.

Celonis has raised more in total funding at $2B, compared to Gong's $584M — a gap of $1.4B. Combined, the two companies have completed 9 known funding rounds.

Celonis leads with an Awaira Score of 90/100, while Gong sits at 84/100. That 6-point gap reflects real differences in funding, scale, and traction — it's not a vanity metric.

Gong was founded by Amit Bendov in 2015. Celonis was founded by Alexander Rinke in 2011. Visit each company's profile on Awaira for a full founder biography.

Gong: Gong is an Israeli enterprise AI platform founded in 2015 that specializes in revenue intelligence for B2B sales and customer success teams. The company has raised $584M across multiple funding rounds and maintains a valuation of $4.5B as of its Series E stage. Gong's core platform uses artificial intelligence and machine learning to analyze customer interactions, including sales calls, emails, and meetings, extracting actionable insights to improve sales performance and deal outcomes. The technology transcribes and analyzes conversation data to identify patterns, coaching opportunities, and best practices. The platform serves enterprise customers across various industries, helping sales teams forecast pipeline accuracy, reduce deal slippage, and improve win rates. Gong competes in the revenue intelligence and conversation intelligence market alongside companies like Chorus and Salesloft. The platform integrates with common CRM systems and sales tools. The company has demonstrated significant growth trajectory, expanding its customer base and product capabilities since inception. Gong's approach focuses on making conversation data accessible and actionable for sales organizations. The platform has become a standard tool for enterprise sales operations, particularly among mid-market and enterprise software companies seeking data-driven sales optimization and revenue predictability. Gong converts unstructured conversation data into structured business intelligence for sales teams, enabling data-driven coaching and pipeline management at enterprise scale. Celonis: Celonis builds a process mining and execution management platform that uses machine learning to extract, visualise, and optimise business processes from event log data in enterprise systems including SAP, Oracle, Salesforce, and ServiceNow. The Munich company platform connects to enterprise software transaction records, reconstructs actual business process flows from data, identifies inefficiencies and compliance deviations, and provides AI-powered recommendations for process improvement.\n\nThe company raised approximately $1.4 billion including a $1 billion Series D round in 2021 from investors including Arena Holdings, Durable Capital, and T. Rowe Price, valuing it at $13 billion and making it one of Germany most valuable private technology companies. Celonis counts over 1,000 enterprise clients including Siemens, Uber, 3M, and Vodafone, with large deployments across order-to-cash, procure-to-pay, and accounts payable processes generating measurable working capital improvements and operational cost reductions.\n\nCelonis created the process mining software category and competes against SAP Signavio, IBM Process Mining, and Minit in a market it largely invented. The company has expanded from analytical process mining tools into execution management, embedding AI recommendations directly into enterprise workflows rather than producing reports for human review. This execution layer differentiates Celonis from pure analytics vendors and creates a stickier product that becomes embedded in operational processes rather than consumed as a standalone analysis tool.

Celonis got there first, launching in 2011 — that's 4 years of extra runway. Gong didn't arrive until 2015. In AI, that kind of head start means more training data, deeper customer relationships, and a bigger talent moat.

Gong has about 1500 employees; Celonis has about 1000+. A bigger team usually means more revenue or heavier VC backing, but in AI, small teams can build at massive scale.

Yes — they're direct rivals. Both Gong and Celonis compete in Enterprise AI, targeting many of the same buyers. If you're evaluating one, you should be looking at the other.