GreyOrange vs Figure AI

By valuation, Figure AI is the larger company at $39B versus $700M — a 55.7x difference. Size can also be measured by team: GreyOrange employs 500+ people while Figure AI has 450 employees.

Figure AI has raised more in total funding at $1.9B, compared to GreyOrange's $470M — a gap of $1.4B. Combined, the two companies have completed 5 known funding rounds.

Figure AI leads with an Awaira Score of 95/100, while GreyOrange sits at 90/100. That 5-point gap reflects real differences in funding, scale, and traction — it's not a vanity metric.

GreyOrange was founded by Akash Gupta in 2012. Figure AI was founded by Brett Adcock in 2022. Visit each company's profile on Awaira for a full founder biography.

GreyOrange: GreyOrange is an AI-powered warehouse robotics and fulfillment orchestration company that deploys mobile robots, AI software, and integration services to automate order fulfillment in e-commerce, retail, and third-party logistics warehouses globally. The company's Ranger robot series and GreyMatter AI platform work together to optimize task allocation, traffic management, and inventory placement across automated fulfillment centers.\n\nThe company raised approximately $300M and achieved a unicorn-level valuation, with deployments at major global retailers and logistics companies in the United States, Europe, and Asia. GreyOrange has established a strong position in the US warehouse robotics market, competing with Symbotic, Locus Robotics, and 6 River Systems for large enterprise fulfillment automation contracts.\n\nFulfillment automation has become a strategic imperative for retailers and logistics companies managing the scale and speed requirements of modern e-commerce. GreyOrange's dual strength in both hardware robotics and AI orchestration software gives it an integrated offering that is difficult for pure hardware or pure software competitors to replicate without substantial investment in the adjacent capability. GreyOrange operates in the AI Robotics sector and is headquartered in India. Founded in 2012 by Akash Gupta, GreyOrange has raised $470M in total funding, achieving a valuation of $700M as of its latest round. The company's funding journey includes a Series C of $140M in 2018. The most recent round was led by Mithril Capital. With approximately 500+ employees, GreyOrange has established itself as a Series D-stage player in the AI Robotics market. The company holds an Awaira Score of 90/100, reflecting its strong position across valuation, funding trajectory, team scale, and market influence. GreyOrange competes in a rapidly evolving segment alongside other AI Robotics companies. As part of India's growing AI ecosystem, GreyOrange is positioned to capitalize on the region's expanding tech talent pool and enterprise demand. The AI Robotics space has attracted significant investment in recent years, with companies racing to capture enterprise and consumer demand for AI-powered solutions. Figure AI: Figure AI is a robotics company founded in 2022 that develops humanoid robots designed for industrial and commercial applications. The company focuses on creating general-purpose robots capable of performing complex physical tasks in real-world environments. Figure AI's primary technology centers on advanced robotics, artificial intelligence, and machine learning systems that enable autonomous operation and human-robot collaboration. The company has raised $1.9 billion in funding across multiple rounds, achieving a valuation of $39 billion as of its Series C stage, reflecting significant investor confidence in the humanoid robotics sector. This valuation places Figure AI among the most valuable robotics startups globally. The company's approach emphasizes practical deployment in industries facing labor shortages and operational challenges. Figure AI competes in the growing humanoid robotics market alongside companies developing similar technologies. The company's competitive positioning is strengthened by substantial capital resources enabling rapid research and development. Figure AI has demonstrated prototypes and engaged with potential enterprise customers across manufacturing, logistics, and service sectors, though specific customer details remain largely confidential. The company's growth trajectory reflects the broader acceleration in AI-enabled robotics investment. Figure AI's development timeline suggests advancement toward commercial deployment, with the robotics industry expecting increased real-world implementations in the coming years. Figure AI has achieved unicorn status within two years of founding, indicating rapid progress in humanoid robotics commercialization despite the sector's technical complexity.

GreyOrange got there first, launching in 2012 — that's 10 years of extra runway. Figure AI didn't arrive until 2022. In AI, that kind of head start means more training data, deeper customer relationships, and a bigger talent moat.

GreyOrange has about 500+ employees; Figure AI has about 450. A bigger team usually means more revenue or heavier VC backing, but in AI, small teams can build at massive scale.

Yes — they're direct rivals. Both GreyOrange and Figure AI compete in AI Robotics, targeting many of the same buyers. If you're evaluating one, you should be looking at the other.