Hivery vs Celonis

Celonis has a disclosed valuation of $13B, while Hivery's valuation is not publicly available, making a direct size comparison difficult. Celonis employs 1000+ people.

Celonis has raised more in total funding at $2B, compared to Hivery's $35M — a gap of $2B. Combined, the two companies have completed 7 known funding rounds.

Celonis leads with an Awaira Score of 90/100, while Hivery sits at 55/100. That 35-point gap reflects real differences in funding, scale, and traction — it's not a vanity metric.

Hivery was founded by Jason Hosking in 2015. Celonis was founded by Alexander Rinke in 2011. Visit each company's profile on Awaira for a full founder biography.

Hivery: Hivery builds AI retail category management and space optimisation software that uses machine learning to recommend which products to stock, in what quantities, and in which planogram positions to maximise sales and profitability at the individual store level across retail networks. The Sydney company applies AI to the assortment and space planning decisions that category managers make for each product category in each store, accounting for local demand patterns that differ from national average demand assumptions.\n\nThe company raised approximately $35 million in venture funding from investors including Main Sequence Ventures, Coca-Cola Europacific Partners, and Blackbird Ventures. Hivery counts major retail networks and beverage companies including Coca-Cola as clients, deploying AI-generated planogram recommendations that are translated into store-level implementation instructions for category management teams.\n\nHivery competes in the retail AI optimisation market against Blue Yonder, RELEX Solutions, and Nielsen, which provide category management and space planning tools. Its AI-first approach to store-level demand modelling, which generates individualised recommendations for each store rather than applying national average demand patterns, is the primary technical differentiator in category management software where traditional approaches aggregate demand to cluster or national levels that miss local demand variation. The Coca-Cola strategic investment reflects beverage manufacturer interest in optimising cooler and shelf space decisions at the point of sale where product visibility directly drives beverage category sales. Celonis: Celonis builds a process mining and execution management platform that uses machine learning to extract, visualise, and optimise business processes from event log data in enterprise systems including SAP, Oracle, Salesforce, and ServiceNow. The Munich company platform connects to enterprise software transaction records, reconstructs actual business process flows from data, identifies inefficiencies and compliance deviations, and provides AI-powered recommendations for process improvement.\n\nThe company raised approximately $1.4 billion including a $1 billion Series D round in 2021 from investors including Arena Holdings, Durable Capital, and T. Rowe Price, valuing it at $13 billion and making it one of Germany most valuable private technology companies. Celonis counts over 1,000 enterprise clients including Siemens, Uber, 3M, and Vodafone, with large deployments across order-to-cash, procure-to-pay, and accounts payable processes generating measurable working capital improvements and operational cost reductions.\n\nCelonis created the process mining software category and competes against SAP Signavio, IBM Process Mining, and Minit in a market it largely invented. The company has expanded from analytical process mining tools into execution management, embedding AI recommendations directly into enterprise workflows rather than producing reports for human review. This execution layer differentiates Celonis from pure analytics vendors and creates a stickier product that becomes embedded in operational processes rather than consumed as a standalone analysis tool.

Celonis got there first, launching in 2011 — that's 4 years of extra runway. Hivery didn't arrive until 2015. In AI, that kind of head start means more training data, deeper customer relationships, and a bigger talent moat.

Hivery has about 100-500 employees; Celonis has about 1000+. A bigger team usually means more revenue or heavier VC backing, but in AI, small teams can build at massive scale.

Yes — they're direct rivals. Both Hivery and Celonis compete in Enterprise AI, targeting many of the same buyers. If you're evaluating one, you should be looking at the other.