Locus Robotics vs Figure AI

Figure AI has a disclosed valuation of $39B, while Locus Robotics's valuation is not publicly available, making a direct size comparison difficult. Figure AI employs 450 people.

Figure AI has raised more in total funding at $1.9B, compared to Locus Robotics's $438M — a gap of $1.5B. Combined, the two companies have completed 6 known funding rounds.

Figure AI leads with an Awaira Score of 95/100, while Locus Robotics sits at 75/100. That 20-point gap reflects real differences in funding, scale, and traction — it's not a vanity metric.

Locus Robotics was founded by Rick Faulk in 2014. Figure AI was founded by Brett Adcock in 2022. Visit each company's profile on Awaira for a full founder biography.

Locus Robotics: Locus Robotics develops autonomous mobile robots (AMRs) and an AI-powered fleet management system for warehouse fulfillment operations. The platform deploys collaborative robots that work alongside human pickers, dynamically optimizing pick paths, task assignment, and robot routing to increase units-per-hour productivity without full warehouse automation replacement.\n\nThe company raised approximately 426 million USD and has deployed its systems in hundreds of fulfillment centers for customers including DHL, Levi Strauss, and Crate and Barrel, demonstrating enterprise-scale operational deployments with measurable throughput improvements. Locus differentiates through its human-robot collaboration model, which allows customers to scale automation incrementally without the capital expenditure of complete facility redesign.\n\nWarehouse automation is accelerating as e-commerce volume grows and labor costs rise in fulfillment markets globally. Locus competes with 6 River Systems (acquired by Shopify), Fetch Robotics (acquired by Zebra), and Geek Plus, in a market where established operators with large deployed robot fleets benefit from operational data advantages that improve routing and task optimization algorithms over time. Figure AI: Figure AI is a robotics company founded in 2022 that develops humanoid robots designed for industrial and commercial applications. The company focuses on creating general-purpose robots capable of performing complex physical tasks in real-world environments. Figure AI's primary technology centers on advanced robotics, artificial intelligence, and machine learning systems that enable autonomous operation and human-robot collaboration. The company has raised $1.9 billion in funding across multiple rounds, achieving a valuation of $39 billion as of its Series C stage, reflecting significant investor confidence in the humanoid robotics sector. This valuation places Figure AI among the most valuable robotics startups globally. The company's approach emphasizes practical deployment in industries facing labor shortages and operational challenges. Figure AI competes in the growing humanoid robotics market alongside companies developing similar technologies. The company's competitive positioning is strengthened by substantial capital resources enabling rapid research and development. Figure AI has demonstrated prototypes and engaged with potential enterprise customers across manufacturing, logistics, and service sectors, though specific customer details remain largely confidential. The company's growth trajectory reflects the broader acceleration in AI-enabled robotics investment. Figure AI's development timeline suggests advancement toward commercial deployment, with the robotics industry expecting increased real-world implementations in the coming years. Figure AI has achieved unicorn status within two years of founding, indicating rapid progress in humanoid robotics commercialization despite the sector's technical complexity.

Locus Robotics got there first, launching in 2014 — that's 8 years of extra runway. Figure AI didn't arrive until 2022. In AI, that kind of head start means more training data, deeper customer relationships, and a bigger talent moat.

Locus Robotics has about 500-1000 employees; Figure AI has about 450. A bigger team usually means more revenue or heavier VC backing, but in AI, small teams can build at massive scale.

Yes — they're direct rivals. Both Locus Robotics and Figure AI compete in AI Robotics, targeting many of the same buyers. If you're evaluating one, you should be looking at the other.