Modulai vs yellow.ai

yellow.ai has a disclosed valuation of $1B, while Modulai's valuation is not publicly available, making a direct size comparison difficult. yellow.ai employs 800 people.

yellow.ai has raised $102M in disclosed funding across 4 known rounds. Modulai's funding history is not publicly available.

yellow.ai holds the higher Awaira Score at 73/100, compared to Modulai's 30/100. The Awaira Score is a composite metric factoring in valuation, funding, stage, team size, and market presence — a 43-point gap that reflects meaningful differences in scale or traction.

Modulai was founded by Carl Broms in 2018. yellow.ai was founded by Raghu Ravinutala in 2016. Visit each company's profile on Awaira for a full founder biography.

Modulai: Modulai develops AI systems for game optimisation and player behaviour analysis, using reinforcement learning and player modelling techniques to help game developers create adaptive game difficulty systems, balance in-game economies, and personalise player experiences at scale. The Stockholm company targets mobile and PC game studios seeking to improve player retention and monetisation through AI systems that respond dynamically to individual player behaviour patterns.\n\nThe company is early stage with seed-level funding from Swedish technology investors and angel backers with backgrounds in the gaming industry. Modulai has worked with Nordic game studios on player lifetime value prediction and dynamic difficulty adjustment systems that modify gameplay parameters in response to real-time player performance signals.\n\nModulai operates in the game AI market alongside companies including Modl.ai, Wluper, and the internal AI teams of large game publishers including Electronic Arts, Ubisoft, and Activision Blizzard. The intersection of machine learning and game development is growing as game companies recognise that AI systems can replace hand-tuned difficulty parameters and rule-based player progression with data-driven systems that optimise for long-term engagement. Sweden strong gaming industry heritage, including companies such as Mojang, King, and DICE, provides Modulai with a natural target client base and a talent pool with combined gaming and technical expertise. yellow.ai: yellow.ai is an India-based enterprise AI platform founded in 2016 that specializes in conversational AI and automation solutions for businesses. The company develops a cloud-based platform enabling organizations to build, deploy, and manage AI-powered chatbots and virtual assistants across multiple channels including voice, chat, and messaging applications. Its core technology focuses on natural language processing and machine learning to handle customer service, sales, and operational automation workflows. The platform serves enterprise clients across industries including banking, retail, telecommunications, and hospitality. yellow.ai's solution addresses customer engagement, lead qualification, complaint resolution, and internal process automation. The company operates in the competitive conversational AI market alongside players like Intercom, Drift, and others, differentiating through its multilingual capabilities and focus on emerging markets. As of its last funding round, yellow.ai achieved unicorn status with a $1.0 billion valuation and has raised $102 million across multiple funding rounds through Series C stage. The company has expanded its customer base and product capabilities, including sentiment analysis, intent recognition, and omnichannel deployment. Its growth trajectory reflects increasing enterprise demand for AI-driven customer experience automation and operational efficiency solutions in Asia-Pacific markets. yellow.ai combines conversational AI with omnichannel deployment specifically optimized for enterprises in emerging markets, particularly Asia.

yellow.ai was founded first in 2016, giving it 2 years of additional market experience. Modulai was founded later in 2018. In AI, even a year or two of head start can translate into significantly more training data, customer relationships, and institutional knowledge.

Modulai has approximately 1-50 employees, while yellow.ai has approximately 800. A larger team often signals higher revenue or venture backing, but in AI, smaller teams are increasingly capable of building at scale.

Yes, Modulai and yellow.ai are direct competitors — both operate in the Enterprise AI space and likely target overlapping customer segments. This comparison is especially relevant for buyers evaluating both platforms.