Sift vs Perfios

By valuation, Perfios is the larger company at $1B versus $1B — a 1x difference. Size can also be measured by team: Sift employs 400 people while Perfios has 500+ employees.

Perfios has raised more in total funding at $229M, compared to Sift's $162M — a gap of $67M. Combined, the two companies have completed 7 known funding rounds.

Perfios leads with an Awaira Score of 90/100, while Sift sits at 61/100. That 29-point gap reflects real differences in funding, scale, and traction — it's not a vanity metric.

Sift was founded by Jason Tan in 2011. Perfios was founded by V R Govindarajan in 2008. Visit each company's profile on Awaira for a full founder biography.

Sift: Sift is an AI-powered fraud prevention and digital trust platform founded in 2011, headquartered in the USA. The company specializes in identifying and preventing fraudulent transactions, account abuse, and payment fraud for digital commerce businesses. Its core platform uses machine learning algorithms to analyze user behavior patterns, transaction data, and device information in real-time, enabling merchants and financial services companies to distinguish between legitimate and fraudulent activity. Sift's primary products include fraud detection APIs, chargeback management tools, and account abuse prevention systems. The platform processes billions of transactions and events annually, building predictive models from this data to improve detection accuracy over time. The company serves e-commerce platforms, payment processors, financial institutions, and subscription services globally. With $162M in total funding and a $1.0B valuation, Sift operates at Series E stage, indicating substantial market traction and investor confidence. The company competes in the broader fraud prevention and fintech security sector alongside players like Stripe Radar, PayPal's fraud tools, and specialized fraud detection vendors. Its competitive positioning centers on machine learning sophistication, real-time processing capabilities, and integration flexibility for digital commerce ecosystems. Sift has maintained consistent growth since its inception, expanding its customer base and product capabilities to address evolving fraud threats in digital commerce environments. Sift combines behavioral analytics with machine learning to provide real-time fraud detection at scale for digital commerce platforms. Perfios: Perfios is a financial data aggregation and analytics platform that connects lenders, banks, and insurers with real-time financial data from bank statements, income tax returns, and account aggregator networks, enabling automated credit underwriting, fraud detection, and financial health assessment for retail and MSME lending. The platform processes tens of millions of financial data requests annually for a customer base spanning major banks, NBFCs, and fintech lenders.\n\nThe company raised approximately $229M in funding, achieving unicorn status, and has expanded beyond India into markets in Southeast Asia and the Middle East. Perfios serves over 900 financial institutions and has integrated with India's Account Aggregator framework, positioning itself as critical infrastructure for the country's open banking ecosystem.\n\nPerfios occupies a strategically valuable position in India's credit infrastructure — nearly every significant lender in the country uses its data analytics capabilities for loan decisioning. This embedded position across the lending stack creates strong network effects and switching costs that compound as the Indian credit market continues its rapid expansion. Perfios operates in the AI Finance sector and is headquartered in India. Founded in 2008 by V R Govindarajan, Perfios has raised $229M in total funding, achieving a valuation of $1B as of its latest round. The company's funding journey includes a Series C of $50M in 2022, a Series D of $80M in 2023. The most recent round was led by Warburg Pincus. With approximately 500+ employees, Perfios has established itself as a Series D-stage player in the AI Finance market. The company holds an Awaira Score of 90/100, reflecting its strong position across valuation, funding trajectory, team scale, and market influence. Perfios competes in a rapidly evolving segment alongside other AI Finance companies. As part of India's growing AI ecosystem, Perfios is positioned to capitalize on the region's expanding tech talent pool and enterprise demand. The AI Finance space has attracted significant investment in recent years, with companies racing to capture enterprise and consumer demand for AI-powered solutions.

Perfios got there first, launching in 2008 — that's 3 years of extra runway. Sift didn't arrive until 2011. In AI, that kind of head start means more training data, deeper customer relationships, and a bigger talent moat.

Sift has about 400 employees; Perfios has about 500+. A bigger team usually means more revenue or heavier VC backing, but in AI, small teams can build at massive scale.

Yes — they're direct rivals. Both Sift and Perfios compete in AI Finance, targeting many of the same buyers. If you're evaluating one, you should be looking at the other.