Sprinklr vs Celonis

By valuation, Celonis is the larger company at $13B versus $2.7B — a 4.8x difference. Size can also be measured by team: Sprinklr employs 4000 people while Celonis has 1000+ employees.

Celonis has raised more in total funding at $2B, compared to Sprinklr's $428.5M — a gap of $1.6B. Combined, the two companies have completed 9 known funding rounds.

Celonis leads with an Awaira Score of 90/100, while Sprinklr sits at 76/100. That 14-point gap reflects real differences in funding, scale, and traction — it's not a vanity metric.

Sprinklr was founded by Ragy Thomas in 2009. Celonis was founded by Alexander Rinke in 2011. Visit each company's profile on Awaira for a full founder biography.

Sprinklr: Sprinklr is a publicly traded enterprise AI platform founded in 2009 and headquartered in India. The company operates in the enterprise software space, providing customer experience management (CXM) solutions powered by artificial intelligence. Sprinklr's platform integrates customer data across multiple channels—including social media, messaging apps, email, and web—to enable unified customer engagement and analytics. The core technology uses machine learning and natural language processing to automate customer service workflows, sentiment analysis, and experience personalization. The platform serves large enterprises across industries including retail, financial services, healthcare, and telecommunications. Notable applications include social listening, customer service automation, marketing orchestration, and employee experience management. Sprinklr went public in 2021 and currently maintains a valuation of $2.7 billion with total funding of $429 million raised to date. Competitively, Sprinklr positions itself against platforms like Salesforce, Adobe Experience Cloud, and Khoros in the CXM market. The company differentiates through its unified approach across customer touchpoints and social-first capabilities. Its growth trajectory reflects demand for integrated AI-driven customer experience solutions, though the company operates in an increasingly competitive landscape with well-established players. Revenue and profitability metrics continue to evolve post-IPO. Sprinklr uniquely combines social media intelligence with customer experience management in a unified AI platform targeting enterprise-scale operations. Celonis: Celonis builds a process mining and execution management platform that uses machine learning to extract, visualise, and optimise business processes from event log data in enterprise systems including SAP, Oracle, Salesforce, and ServiceNow. The Munich company platform connects to enterprise software transaction records, reconstructs actual business process flows from data, identifies inefficiencies and compliance deviations, and provides AI-powered recommendations for process improvement.\n\nThe company raised approximately $1.4 billion including a $1 billion Series D round in 2021 from investors including Arena Holdings, Durable Capital, and T. Rowe Price, valuing it at $13 billion and making it one of Germany most valuable private technology companies. Celonis counts over 1,000 enterprise clients including Siemens, Uber, 3M, and Vodafone, with large deployments across order-to-cash, procure-to-pay, and accounts payable processes generating measurable working capital improvements and operational cost reductions.\n\nCelonis created the process mining software category and competes against SAP Signavio, IBM Process Mining, and Minit in a market it largely invented. The company has expanded from analytical process mining tools into execution management, embedding AI recommendations directly into enterprise workflows rather than producing reports for human review. This execution layer differentiates Celonis from pure analytics vendors and creates a stickier product that becomes embedded in operational processes rather than consumed as a standalone analysis tool.

Sprinklr got there first, launching in 2009 — that's 2 years of extra runway. Celonis didn't arrive until 2011. In AI, that kind of head start means more training data, deeper customer relationships, and a bigger talent moat.

Sprinklr has about 4000 employees; Celonis has about 1000+. A bigger team usually means more revenue or heavier VC backing, but in AI, small teams can build at massive scale.

Yes — they're direct rivals. Both Sprinklr and Celonis compete in Enterprise AI, targeting many of the same buyers. If you're evaluating one, you should be looking at the other.