Sprinklr vs Grammarly

By valuation, Grammarly is the larger company at $13B versus $2.7B — a 4.8x difference. Size can also be measured by team: Sprinklr employs 4000 people while Grammarly has 2500 employees.

Grammarly has raised more in total funding at $545M, compared to Sprinklr's $428.5M — a gap of $116.5M. Combined, the two companies have completed 9 known funding rounds.

Grammarly leads with an Awaira Score of 88/100, while Sprinklr sits at 76/100. That 12-point gap reflects real differences in funding, scale, and traction — it's not a vanity metric.

Sprinklr was founded by Ragy Thomas in 2009. Grammarly was founded by Alex Shevchenko in 2009. Visit each company's profile on Awaira for a full founder biography.

Sprinklr: Sprinklr is a publicly traded enterprise AI platform founded in 2009 and headquartered in India. The company operates in the enterprise software space, providing customer experience management (CXM) solutions powered by artificial intelligence. Sprinklr's platform integrates customer data across multiple channels—including social media, messaging apps, email, and web—to enable unified customer engagement and analytics. The core technology uses machine learning and natural language processing to automate customer service workflows, sentiment analysis, and experience personalization. The platform serves large enterprises across industries including retail, financial services, healthcare, and telecommunications. Notable applications include social listening, customer service automation, marketing orchestration, and employee experience management. Sprinklr went public in 2021 and currently maintains a valuation of $2.7 billion with total funding of $429 million raised to date. Competitively, Sprinklr positions itself against platforms like Salesforce, Adobe Experience Cloud, and Khoros in the CXM market. The company differentiates through its unified approach across customer touchpoints and social-first capabilities. Its growth trajectory reflects demand for integrated AI-driven customer experience solutions, though the company operates in an increasingly competitive landscape with well-established players. Revenue and profitability metrics continue to evolve post-IPO. Sprinklr uniquely combines social media intelligence with customer experience management in a unified AI platform targeting enterprise-scale operations. Grammarly: Grammarly is an AI-powered writing assistance platform founded in 2009 that provides real-time grammar, spelling, punctuation, and style corrections across digital communication channels. The company offers both consumer and enterprise products, including browser extensions, desktop applications, and web-based editors that integrate with email clients, messaging platforms, and document editors like Google Docs and Microsoft Office. The platform uses machine learning and natural language processing to analyze writing for clarity, engagement, and delivery. Beyond basic grammar, Grammarly detects tone issues, provides vocabulary suggestions, and offers plagiarism detection in premium tiers. The enterprise version, Grammarly Business, targets organizations seeking to standardize communication quality across teams. As of recent valuations, Grammarly reached a $13.0 billion valuation with $545 million in total funding, positioning it as one of the most heavily funded AI writing tools. The company competes with tools like Microsoft Editor and emerging AI writing assistants powered by large language models. Grammarly serves millions of users globally, including students, professionals, and corporate teams. The platform's growth has accelerated with increasing demand for workplace writing tools and AI-assisted productivity software. The company remains privately held. Its competitive advantage lies in its large user base generating training data and its focused specialization in writing assistance. Grammarly's $13B valuation reflects the substantial market demand for AI-powered writing assistance tools integrated into everyday digital workflows.

Both Sprinklr and Grammarly launched in 2009. Same year, but even a few months' head start matters in AI — early movers lock in data, talent, and customer relationships fast.

Sprinklr has about 4000 employees; Grammarly has about 2500. A bigger team usually means more revenue or heavier VC backing, but in AI, small teams can build at massive scale.

Yes — they're direct rivals. Both Sprinklr and Grammarly compete in Enterprise AI, targeting many of the same buyers. If you're evaluating one, you should be looking at the other.