Typeform vs Celonis

Celonis has a disclosed valuation of $13B, while Typeform's valuation is not publicly available, making a direct size comparison difficult. Celonis employs 1000+ people.

Celonis has raised more in total funding at $2B, compared to Typeform's $135M — a gap of $1.9B. Combined, the two companies have completed 4 known funding rounds.

Celonis leads with an Awaira Score of 90/100, while Typeform sits at 68/100. That 22-point gap reflects real differences in funding, scale, and traction — it's not a vanity metric.

Typeform was founded by David Okuniev in 2012. Celonis was founded by Alexander Rinke in 2011. Visit each company's profile on Awaira for a full founder biography.

Typeform: Typeform builds an interactive data collection and survey platform that uses AI to enhance form creation, response quality, and data analysis, with a conversational one-question-at-a-time interface that consistently achieves higher completion rates than traditional multi-field form designs. The Barcelona company platform is used for surveys, lead generation, customer feedback, research, and application forms by businesses across marketing, HR, and product teams.\n\nThe company raised approximately $135 million including a Series C round from investors including General Atlantic, Salesforce Ventures, and Index Ventures. Typeform has grown to serve over 120,000 paying customers globally and processes billions of form responses annually, with AI features including AI question generation, response summarisation, and conversational follow-up capabilities added to the platform in recent years. The company integrated VideoAsk, its video-based async conversation product, as a complementary data collection tool targeting recruitment and customer success use cases.\n\nTypeform competes in the online survey and form market against SurveyMonkey, Google Forms, and Jotform, with differentiation on user experience design and completion rate optimisation. The addition of AI content generation features positions Typeform against newer AI form builders while employing its established customer base and form data network. The company Barcelona headquarters places it at the centre of Spain growing technology sector, and its global customer base reflects strong international adoption across North America, Europe, and Latin America. Celonis: Celonis builds a process mining and execution management platform that uses machine learning to extract, visualise, and optimise business processes from event log data in enterprise systems including SAP, Oracle, Salesforce, and ServiceNow. The Munich company platform connects to enterprise software transaction records, reconstructs actual business process flows from data, identifies inefficiencies and compliance deviations, and provides AI-powered recommendations for process improvement.\n\nThe company raised approximately $1.4 billion including a $1 billion Series D round in 2021 from investors including Arena Holdings, Durable Capital, and T. Rowe Price, valuing it at $13 billion and making it one of Germany most valuable private technology companies. Celonis counts over 1,000 enterprise clients including Siemens, Uber, 3M, and Vodafone, with large deployments across order-to-cash, procure-to-pay, and accounts payable processes generating measurable working capital improvements and operational cost reductions.\n\nCelonis created the process mining software category and competes against SAP Signavio, IBM Process Mining, and Minit in a market it largely invented. The company has expanded from analytical process mining tools into execution management, embedding AI recommendations directly into enterprise workflows rather than producing reports for human review. This execution layer differentiates Celonis from pure analytics vendors and creates a stickier product that becomes embedded in operational processes rather than consumed as a standalone analysis tool.

Celonis got there first, launching in 2011 — that's 1 year of extra runway. Typeform didn't arrive until 2012. In AI, that kind of head start means more training data, deeper customer relationships, and a bigger talent moat.

Typeform has about 100-500 employees; Celonis has about 1000+. A bigger team usually means more revenue or heavier VC backing, but in AI, small teams can build at massive scale.

Yes — they're direct rivals. Both Typeform and Celonis compete in Enterprise AI, targeting many of the same buyers. If you're evaluating one, you should be looking at the other.