Oliver Tan

ViSenze provides AI visual search and product discovery technology for e-commerce and retail, enabling consumers to search for products using images rather than text queries, and providing AI recommendation engines that match shoppers with visually similar products based on style, colour, and design attributes extracted from product imagery. The Singapore company platform is integrated into e-commerce applications and social commerce platforms to improve product discovery through visual AI.\n\nThe company raised approximately $50 million in venture funding from investors including Rakuten Ventures, Enspire Capital, and Gobi Partners. ViSenze counts major Asian and global retailers including ASOS, Myntra, and several prominent Southeast Asian e-commerce platforms among its clients, deploying visual search and recommendation capabilities that complement text-based search in fashion, home decor, and lifestyle categories where visual attributes drive purchase decisions.\n\nViSenze competes in the visual AI commerce market against Google Vision AI, Pinterest Lens, and Clarifai, as well as in-house visual search systems built by large e-commerce platforms including Amazon and Alibaba. The company Asia-Pacific focus and Singapore origin provide access to Southeast Asian e-commerce markets where mobile commerce growth rates are among the highest globally and visual product discovery is particularly relevant for categories including fashion, where textual descriptions are less effective than visual similarity matching. The company was acquired by Perfitly in 2023, integrating its visual AI technology into a broader retail personalisation platform.