Wei Huang

Galatek develops AI customer engagement and personalisation tools for enterprise clients in retail, financial services, and telecommunications, applying machine learning to customer behavioural data to generate personalised content, product recommendations, and communication timing optimisation across digital customer touchpoints. The Singapore company targets enterprises in Southeast Asia seeking to improve customer retention and revenue per user through AI-driven personalisation at scale.\n\nThe company is early stage with seed-level funding from Singapore and regional venture investors. Galatek builds on the availability of rich digital behavioural data from Southeast Asian consumer platforms to train personalisation models that improve engagement metrics across email, app push notification, and in-product recommendation surfaces.\n\nGalatek operates in the customer engagement AI market alongside Braze, Klaviyo, and regional personalisation platforms. Southeast Asia digital consumer market, characterised by high mobile penetration, young demographics, and rapidly growing e-commerce adoption, creates favourable conditions for AI personalisation tools that can increase conversion and retention in competitive consumer-facing industries. The company early stage reflects the broader opportunity in bringing enterprise AI personalisation capabilities to Southeast Asian businesses that have not yet adopted the ML-driven engagement optimisation tools that have become standard at large Western technology companies.