Sheshgiri Kamath

Kapture CX is an AI-powered customer relationship management and customer experience platform built for enterprise and mid-market companies in India and Southeast Asia. The platform combines ticketing, omnichannel support, field service management, and AI-driven analytics into a unified suite that surfaces actionable insights from customer interaction data.\n\nThe company raised approximately $18M in Series B funding and serves large enterprises in BFSI, retail, logistics, and manufacturing, with deployments across India, Sri Lanka, and the Philippines. Kapture CX differentiates through its offline-capable mobile apps for field service teams and its deep localization for Indian enterprise workflows.\n\nAs Indian enterprises modernize customer operations and move away from legacy CRM systems, Kapture CX targets a replacement market that global players like Salesforce and Zendesk have historically found difficult to penetrate at competitive price points. The company's vertical depth in logistics and field service gives it stickiness in sectors where customer interaction complexity is high. Kapture CX competes against Freshworks, Zendesk, and Salesforce Service Cloud in the Indian and Southeast Asian customer experience platform market, differentiating through vertical-specific workflows for retail, BFSI, and travel industries. The company targets enterprises that need deep customization beyond what horizontal CRM platforms offer out of the box. With India's customer experience management market projected to grow at 14% annually, Kapture CX benefits from being a domestic player with local language support, compliance alignment, and pricing that undercuts international competitors by a significant margin while offering comparable enterprise functionality.