Trax Retail
How Trax Retail stacks up in Computer Vision — funding data, key investors, and more.
Awaira Score
Out of 100
HQ
Singapore
Founded
2010
Raised
$900M
Stage
Series F
Team
500-1000
About Trax Retail
Trax Retail provides computer vision and AI analytics for physical retail shelf management, using in-store cameras and mobile image capture to analyse product placement, out-of-stock conditions, planogram compliance, and competitive share of shelf in real time, allowing consumer goods companies and retailers to optimise in-store execution across thousands of stores globally. The Singapore company…
Key Facts
- Trax Retail is valued at $2B as of March 2026.
- Trax Retail has raised a total of $900M in disclosed funding across 2 funding rounds.
- Trax Retail was founded in 2010 by Joel Bar-El and is headquartered in Singapore.
- Trax Retail employs approximately 500-1000 people.
- Trax Retail operates in the Computer Vision category and is currently at the Series F stage.
- Trax Retail has an Awaira Score of 84/100, ranking it among the highly notable AI companies on Awaira.
- Trax Retail's most recent funding round was a Series E of $640M closed in April 2021, led by SoftBank Vision Fund.
Source: Awaira · Updated Mar 24, 2026
Valuation
$2B
Post-money
Total Raised
$900M
All rounds
Awaira Score
84/100
Founded
2010
500-1000 employees
Strengths & Risks
Strengths
Unicorn status with $2B valuation
Elite Awaira Score of 84/100
Large team of 500-1000+ employees
Analysis based on publicly available data. Not investment advice.
Funding Velocity
2
Total Rounds
$370M
Avg Round Size
1.8yr
Funding Span
Trax Retail raised 2 rounds over 1.8 years, averaging $370M per round — a pace of roughly one round every 11 months.
Awaira estimate based on public data. Not financial advice.
How does Trax Retail stack up against competitors?
Competitor Comparison
| Metric | ★Trax Retail | SenseTime | Tractable | Megvii |
|---|---|---|---|---|
| Awaira Score | 84/100 | 82/100 | 80/100 | 80/100 |
| Total Raised | $900M | $2.82B | $185M | $1.4B |
| Valuation | $2B | $11.1B | $1B | $4B |
| Stage | Series F | Public | Series E | Private |
| Founded | 2010 | 2014 | 2014 | 2011 |
| Employees | 500-1000 | 1000+ | 100-500 | 1000+ |
| Country | 🇸🇬 | 🇨🇳 | 🇬🇧 | 🇨🇳 |
Investors in Trax Retail
Funding Rounds
InactiveLed by SoftBank Vision Fund
$640M
Apr 2021
Led by Warburg Pincus
$100M
Jul 2019
Trax Retail Latest News
Open Positions at Trax Retail
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