ABEJA vs Notion

Notion has a disclosed valuation of $11B, while ABEJA's valuation is not publicly available, making a direct size comparison difficult. Notion employs 2500 people.

Notion has raised more in total funding at $418M, compared to ABEJA's $50M — a gap of $368M. Combined, the two companies have completed 8 known funding rounds.

Notion leads with an Awaira Score of 91/100, while ABEJA sits at 55/100. That 36-point gap reflects real differences in funding, scale, and traction — it's not a vanity metric.

ABEJA was founded by Shoichiro Aoyama in 2012. Notion was founded by Ivan Zhao in 2013. Visit each company's profile on Awaira for a full founder biography.

ABEJA: ABEJA develops AI platform products for retail operations and manufacturing quality control, applying computer vision to analyse in-store customer behaviour and product performance in retail environments, and deploying visual inspection AI for defect detection in manufacturing production lines. The Tokyo company has built an enterprise software business serving Japanese retailers and manufacturers seeking to apply AI to operational problems without building internal AI engineering teams.\n\nThe company raised approximately $50 million in venture funding from investors including SBI Investment, SMBC Venture Capital, and KDDI Open Advancement Fund. ABEJA serves major Japanese retailers, convenience store chains, and manufacturing companies with AI analytics that derive insights from existing camera infrastructure in stores and factories. The company ABEJA Platform cloud product allows enterprise clients to build, deploy, and manage computer vision AI applications with managed infrastructure that reduces the AI operations burden.\n\nABEJA competes in the Japanese enterprise AI market alongside Retail AI (a Seven-Eleven Japan subsidiary) and international computer vision vendors. Japan large retail and manufacturing sectors, combined with limited English-language AI vendor support and preference for domestic supplier relationships in enterprise procurement, create a favourable environment for domestic AI platform companies with established enterprise relationships. The company participation in Japan government digital transformation initiatives has provided additional channels for deploying AI in public sector and infrastructure applications. Notion: Notion is a workspace productivity platform founded in 2013 that combines database management, document editing, and project management capabilities. The company has evolved from a note-taking application into an all-in-one workspace that integrates AI features for content generation, summarization, and automation. Notion's core product allows users to create customizable databases, wikis, and workflow systems without requiring extensive coding knowledge. The platform serves individual users, small teams, and enterprises seeking centralized workspace solutions. Notion's AI capabilities assist with writing, editing, and task automation, positioning it within the enterprise AI category. The company competes with tools like Microsoft Teams, Asana, Monday.com, and Confluence, differentiating through flexible database architecture and extensive customization options. Notion has achieved a valuation of $11.0 billion as a private company with $418 million in total funding. The company generates revenue through subscription tiers and enterprise licensing. Notable adoption spans startups, creative agencies, and Fortune 500 companies managing documentation and project workflows. Notion's growth trajectory reflects increasing demand for integrated workspace solutions combining collaboration, AI, and data management capabilities. Notion's differentiation lies in its block-based architecture that allows users to build customized workspaces combining databases, documents, and AI assistance without technical expertise. Notion operates in the Enterprise AI sector and is headquartered in United States. Founded in 2013 by Ivan Zhao, Notion has raised $418M in total funding, achieving a valuation of $11B as of its latest round. The company's funding journey includes a Seed of $2M in 2013, a Series A of $10M in 2017, a Series B of $50M in 2020, a Series C of $275M in 2021. The most recent round was led by Coatue Management. With approximately 2500 employees, Notion has established itself as a Private-stage player in the Enterprise AI market. The company holds an Awaira Score of 91/100, reflecting its strong position across valuation, funding trajectory, team scale, and market influence. Notion competes in a rapidly evolving segment alongside other Enterprise AI companies. Based in United States, Notion is part of a growing international AI ecosystem attracting talent and investment. The Enterprise AI space has attracted significant investment in recent years, with companies racing to capture enterprise and consumer demand for AI-powered solutions.

ABEJA got there first, launching in 2012 — that's 1 year of extra runway. Notion didn't arrive until 2013. In AI, that kind of head start means more training data, deeper customer relationships, and a bigger talent moat.

ABEJA has about 100-500 employees; Notion has about 2500. A bigger team usually means more revenue or heavier VC backing, but in AI, small teams can build at massive scale.

Yes — they're direct rivals. Both ABEJA and Notion compete in Enterprise AI, targeting many of the same buyers. If you're evaluating one, you should be looking at the other.