CleverTap vs Notion

By valuation, Notion is the larger company at $11B versus $775M — a 14.2x difference. Size can also be measured by team: CleverTap employs 450 people while Notion has 2500 employees.

Notion has raised more in total funding at $418M, compared to CleverTap's $303M — a gap of $115M. Combined, the two companies have completed 8 known funding rounds.

Notion leads with an Awaira Score of 91/100, while CleverTap sits at 65/100. That 26-point gap reflects real differences in funding, scale, and traction — it's not a vanity metric.

CleverTap was founded by Sunil Thomas in 2013. Notion was founded by Ivan Zhao in 2013. Visit each company's profile on Awaira for a full founder biography.

CleverTap: CleverTap is an Indian enterprise AI platform founded in 2013 that specializes in customer engagement and retention automation. The company provides a cloud-based platform enabling businesses to deliver personalized customer experiences across multiple channels including mobile, web, email, and push notifications. CleverTap's core technology uses machine learning and behavioral analytics to segment audiences, predict customer churn, and automate targeted messaging campaigns. The platform combines customer data integration, real-time analytics, and AI-driven engagement tools, allowing enterprises to track user journeys and optimize conversion funnels. CleverTap serves global clients across e-commerce, financial services, gaming, and SaaS sectors. The company has achieved a $0.8 billion valuation following Series D funding rounds, with total funding reaching $303 million. This positions CleverTap among India's most well-funded enterprise AI companies. Competitively, CleverTap operates in the customer data platform and marketing automation space, competing with players like Segment, mParticle, and established marketing cloud providers. The company's differentiation centers on real-time personalization capabilities and mobile-first approach. CleverTap demonstrates consistent growth trajectory through enterprise customer expansion and platform feature development, having established offices across multiple continents including North America, Europe, and Asia-Pacific. CleverTap combines customer data platform functionality with AI-powered engagement automation, distinctly positioning itself for mobile-first markets and emerging economies. Notion: Notion is a workspace productivity platform founded in 2013 that combines database management, document editing, and project management capabilities. The company has evolved from a note-taking application into an all-in-one workspace that integrates AI features for content generation, summarization, and automation. Notion's core product allows users to create customizable databases, wikis, and workflow systems without requiring extensive coding knowledge. The platform serves individual users, small teams, and enterprises seeking centralized workspace solutions. Notion's AI capabilities assist with writing, editing, and task automation, positioning it within the enterprise AI category. The company competes with tools like Microsoft Teams, Asana, Monday.com, and Confluence, differentiating through flexible database architecture and extensive customization options. Notion has achieved a valuation of $11.0 billion as a private company with $418 million in total funding. The company generates revenue through subscription tiers and enterprise licensing. Notable adoption spans startups, creative agencies, and Fortune 500 companies managing documentation and project workflows. Notion's growth trajectory reflects increasing demand for integrated workspace solutions combining collaboration, AI, and data management capabilities. Notion's differentiation lies in its block-based architecture that allows users to build customized workspaces combining databases, documents, and AI assistance without technical expertise. Notion operates in the Enterprise AI sector and is headquartered in United States. Founded in 2013 by Ivan Zhao, Notion has raised $418M in total funding, achieving a valuation of $11B as of its latest round. The company's funding journey includes a Seed of $2M in 2013, a Series A of $10M in 2017, a Series B of $50M in 2020, a Series C of $275M in 2021. The most recent round was led by Coatue Management. With approximately 2500 employees, Notion has established itself as a Private-stage player in the Enterprise AI market. The company holds an Awaira Score of 91/100, reflecting its strong position across valuation, funding trajectory, team scale, and market influence. Notion competes in a rapidly evolving segment alongside other Enterprise AI companies. Based in United States, Notion is part of a growing international AI ecosystem attracting talent and investment. The Enterprise AI space has attracted significant investment in recent years, with companies racing to capture enterprise and consumer demand for AI-powered solutions.

Both CleverTap and Notion launched in 2013. Same year, but even a few months' head start matters in AI — early movers lock in data, talent, and customer relationships fast.

CleverTap has about 450 employees; Notion has about 2500. A bigger team usually means more revenue or heavier VC backing, but in AI, small teams can build at massive scale.

Yes — they're direct rivals. Both CleverTap and Notion compete in Enterprise AI, targeting many of the same buyers. If you're evaluating one, you should be looking at the other.